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Aristotle’s definition of rhetoric
The faculty of observing in any given case the available means of persuasion.
Another definition of rhetoric
A speaker’s strategies (both verbal and nonverbal) for nudging an audience towards a particular way of thinking.
The rhetorical situation/rhetorical triangle
A way to think about the specific context that gives rhetoric it’s meaning—depicts the relationship among a speaker, audience, and subject.
Speaker
The person or group who is trying to persuade.
Audience
The person or group the speaker is trying to persuade.
Subject
the topic—not necessarily the argument or the purpose.
Rhetorical appeals
General ways a speaker might approach his audience to be more persuasive. Effective speakers use all three.
Pathos
The way a speaker appeals to emotion. What does the speaker want you to feel?
Logos
The way a speaker appeals to facts and logic. What reasoning makes this text convincing?
Ethos
The way a speaker appeals to character and shared values. It is not just credibility—it comes from the root word ethics. What makes this person worth listening to?
Argument
The position or reasoning a speaker is trying to persuade the audience to adopt. They aren’t always argumentative—sometime they are subtle. Rhetoric is how we make that invitation as attractive as possible.
Other definition of argument
an invitation to a particular way of thinking
Counterargument
Anticipating objections or opposing views by acknowledging some reasonableness to the objection, but then denying the validity of all or part of that overall line of thinking.
Concession
Acknowledging some truth to the opposing viewpoint.
Refutation
disproving the overall line of thinking of the opposing view.
[Although X, Y]
basic formula for making a complex argument by building in a counterargument. Using this formula in your writing will help give your argument traction.
Satire
An appeal to humor (pathos) that makes fun of a viewpoint with the aim of persuading the audience to see how ridiculous that way of thinking is.
(S) in SPACE
SPEAKER
(P) in SPACE
PURPOSE
(A) in SPACE
AUDIENCE
(C) in SPACE
CONTEXT
(E) in SPACE
EXIGENCE
(C) in CAT
CHOICES
(A) in CAT
APPEALS
(T) in CAT
TONE