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altruism
the likelihood of engaging in helping behavior
social facilitation
people perform better on a task when they are in the presence of others
social inhibition
people perform worse when they are in the presence of others
social loafing
the tendency to put less effort in a group effort than we would if we were working alone
diffusion of responsibility
people won’t take responsibility to help when they’re in a big group because they think that someone else will take action
deindividuation
tendency for people to behave in groups that they normally would not because no one would know about their actions
groupthink
tendency for highly cohesive groups to not think critically in order to be in unanimous agreement
group polarization
tendency for a group to adopt more extreme versions of their initial opinions because more people lean towards that idea
3 major factors that influence a situation
source, audience, message
foot-in-the-door
making a small initial request increases the likelihood of someone agreeing to a larger, subsequent request
door-in-the-face
initially making a large, unreasonable request to manipulate the person into agreeing to a smaller more reasonable request
central route to persuasion
being persuaded by information that is relevant to the argument/content
peripheral route to persuasion
being persuaded by information that is not relevant to the argument/content