Language with Purpose: Tone and Intent

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Flashcards covering vocabulary related to language, literal and implied meanings, tone, intent, and communication strategies as presented in Unit 9.

Last updated 11:02 AM on 8/1/26
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20 Terms

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Denotative meaning

The literal meaning of a word.

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Connotative meaning

The implied meaning, feelings, ideas, or associations that a word suggests beyond its literal meaning; also known as the deeper meaning.

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Literal meaning of "snake"

A reptile.

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Connotative meaning of "snake"

A backstabber.

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Language

A tool that expresses information, emotions, values, and identity.

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Meaning

In communication, this comes from the words, purpose, and presentation used.

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Tone

Shows a speaker's or writer's attitude and reveals emotions, formality, and respect; it shapes emotional impact and can comfort, offend, clarify, or confuse.

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Tone Reflections

Tone reflects attitudes through word choice, formality, wit, and structure.

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Intent

Explains why a message is sent and answers the question, "Why am I saying this?"

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Spoken tone

A form of delivery that uses pitch, pace, volume, and inflection.

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Written tone

A form of expression that relies on word choice, punctuation, and formality.

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Common tones

Types of delivery including friendly, formal, sarcastic, sympathetic, and assertive.

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Euphemisms

Polite or gentle expressions used to replace unpleasant ones in order to soften messages.

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Charged words

Words used with the intent to persuade.

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Direct communication

A strategy that is clear and specific, leaving little room for interpretation.

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Indirect communication

A strategy that is subtle and often uses hints or suggestions to convey a message.

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Figurative language

Language that adds colors and depth to communication.

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Intensifiers

Words used to emphasize a feeling or opinion.

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Multimodal texts

Texts that combine words, visuals, sound, and movement.

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Multimodal interpretation

Requires attention to all modes including tone, gestures, music, images, and context, not just words.