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High-Tech Politics
behavior of citizens and policymakers, as well as the political agenda itself, is shaped by technology
Mass Media
reach out and profoundly influence not only the elites but the masses via means of popular communication
Political Success
depends on control of mass media to effectively communicate a message, to guide media's focus, candidates must limit what they report on, image making is part of day-to-day work
Media Events
staged primarily for the purpose of being covered
30 Second Presidency
refers to 30 second sound bits/commercials on television, can cause the public to miss the context, too quick
Free Press
essential part of democracy, uninhibited institution that places an additional check on government to maintain honesty, ethics, and transparency; shapes how people engage with government and how government acts in return
How did mass media start?
daily newspaper as first form of MASS media in late 19th century, radio and television in the first half of the 20th century
FDR and the Media
extensively used media to speak to American people, promised 2 press conferences a week, presidential meetings with reporters (became staple of presidency), press did not report on political leaders' private lives
Vietname and Watergate Scandal
make press sour on government, gave rise to cynicism and doubt in government, press filters out the truth since politicians rarely tell the whole story
Investigative Journalism
use of detective-like reporting methods to unearth scandals/corruption, pits reporters against political leaders, contributes to greater public cynicism and negativism about politics
Print Media
first form of mass media
Newspapers
big companies are most influential, decline in these since the rise of televised news, those who read these are more politically informed and more likely to vote
Associated Press Wire Service
news bureaus around world that pool resources and share stories nationwide to prevent hiring more journalists, lead to no local connections to national news, created to keep medium/small city news in existence
Magazines
political content is slim, serious ones of political news and opinion are primarily read by the educated elite, include online versions that may have a more editorial slant (ideological partisan bias)
Broadcast Media
includes radio and TV broadcast networks/affiliates (local stations), gradually replaced print media as main source of news and information due to visual power (can see it, not just listen), took the nation to war in Vietnam and exposed progress (or lack thereof) which led to war in Vietnam and at home with anti-war protesters
Government Regulation of Media
Federal Communications Commission (FCC) regulates use of airwaves in broadcast media, rules to limit number of stations owned by one company, conducts periodic examinations of goals/performance of stations, issued fair treatment rules concerning access to airwaves for political candidates and officeholders
Fair Treatment Rules
equal time for all candidates to purchase ads, equal amount of free non-news coverage for all candidates
Cable News Channels
brings news to people as it happens, 24-hour news cycle began, criticized for lack of deep news value and in-depth reporting, little substantive news (same sensational stories repeat), more commentary than factual news, gave rise to "infotainment"
Ideological Focused News
designed to appeal to a group of voters, helps acquire profit as a business
Narrowcasting
stations target narrow audiences, more ideologically charged, leads to selective exposure
Selective Exposure
people tend to choose info sources with similar points of view to their own and avoid discordant information
Impact of the Internet
just because it's available doesn't mean people take advantage of opportunities to become well informed, skewed toward the educated, same news but in a different format, subtle impact (may encourage sensationalism, sloppy reporting, errors and corrections), blogs can promote activists and bias
Impact of the Internet on Campaigns
ability to post information and communicate with supporters has helped political mobilization
Private Control of the Media
big business, independent in content (separate from business side), dependent on advertising revenue (cannot exist without this which cannot exist without viewers), major newspapers owned by chains which dilutes local coverage
Social Media
primary vehicle for many Americans to consume news, news outlets use this to promote their reporting, consumers produce citizen-journalism by posting on-the-scene videos (often without broader context; do not present everything), use to organize news-worthy events
News
business in America in which profits shape how journalists decide what is newsworthy, where they get their information and how they present it, TV networks define this as what is entertaining to the view, whatever is timely/different
Types of Media Coverage
political reporting, political commentary, political analysis
Political Reporting
standard "just the facts" stories