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WEB Association
Honey, dog food, chips, ice cream, bread, turkey, coffee
Darwin + Germany
1859, 1954, 1974, 1990, 2014
Inattentional blindness and selective attention
Selectively attend to one thing
Block out the rest
→ don’t see the obvious (inattentional blindness)
Change blindness - when something changes and you don’t notice
Gestalt
Form, whole
Figure-ground
Separate faces from background
Figure (face) - background
Remember chalice
Depth perception
Binocular and monocular cues
Ability to perceive three dimensional space, judge distance of objects
Monocular cues
Relative Size
Linear Perspective
Interposition
Relative clarity
Texture gradient
Motion parallax
Perceptual constancy
Sanvis car
Ability to perceive objects as having stable and unchanging size, shape, and color despite sensory input on distance, angle and lightning
Lightness constancy
WHITE AND BLACK
Child calls both basketball and ping pong “tennis” because they all fit into existing idea of racket sport
Assimilation
Not recognizing a penguin as a bird because it doesn’t match your mental image
Prototype
Using a shortcut like a search function instead of checking every file folder, shows the use of ?
Heuristics
Choosing someone who “looks kind” when asking for help demonstrates
Representative heuristic
Failing to remember instructions because you were thinking about something else is most likely
Failure of encoding
Recalling material better when tested in same setting where you studied shows
Context dependency
Gamblers fallacy
Ignoring losses 🤑🤑🤑
A child who twists every door handle after learning one door opens that way shows
Mental set
After watching the news about disasters
Availability heuristic
Perceptual adaptation
Adapt to constant stimulus over time
Concepts
Mental groupings of similar objects, events, ideas or people
Schemas
Mental molds, concepts for our experiences
Prototype
Mental image/ideal/best example of a category (ex. House)
If you leave, what happens?
harder to recognize, thinking slows down, category boundaries blur
Convergent thinking
Ability to find ONE single answer
→ converge ←
Divergent thinking
Ability to consider many different options, think in novel ways
Algorithm vs heuristic
A: Bunch of keys, trying each one (trial and error)
H: simpler thinking strategies
Insight
Aha moment suddenly realizing
Intuition
Intuitive mental shortcuts
Subconscious
Mental set
Tendency to approach a problem w mindset of what worked previously
Recall
Conscious awareness learned at an earlier time (fill in the blank)
Recognition
Identifying issues previously learned
Multiple choice test
Sensory memory
Brief, temporary storage of incoming sensory info before it’s passed onto short term memory.
A snapshot of the sensory world.
Short term/working memory
7+-2 temporary stance of small amount of info for a 15-30 sec period
Ex phone numbers
Long term memory
Permanent storage system
Long term potentiation (LTP)
Increased efficiency of potential neural firings.
LTP = Long Tree (→Forest) Path
Explicit memories
Consciously known facts and experiences (semantic & episodic)
Implicit memories
Procedural, automatic, unconscious
Effortful processing examples
Chunking, mnemonics, hierarchy
Automatic processing
Unintentional maintenance rehearsal
Implicit
Iconic memory
SENSORY memory of VISUAL stimuli
What is an icon in kpop? A visual! Sensational!
Bonus what’s echoic memory
Episodic vs procedural memories
Episodic → experiences, emotions
Procedural memory → ability to learn and do things ex. natural piano playing.
Working memory
Short term memory that works with long term to retrieve stuff
Alan Baddeley’s model of work by memory
Central executive
Phenological loop
words and numbers
episodic butter
Visual spatial sketchpad
Semantic vs episodic (and both are…)
General knowledge facts → semantic
Experience → episodic
BOTH ARE… CONSCIOUS memories
Short term memories (brain part)
Hippocampus
Implicit unconscious memories brain part
Basal ganglia and cerebellum
Motor movement and procedural memories
What are procedural memories?
Knowing how to do something
Flashbulb memories
Mental snapshots for shocking events
Encoding specificity principle
Specific cues must effectively trigger one’s memories
Context dependent
Dependent on context, location time
Go back to camp and remember all the memories
State dependent is what
Mood congruent memory
Interleaving is:
Mix diff topics into a course
that boosts long term retention and protects overconfidence
Anterograde amnesia
Can’t remember present
Retrograde amnesia
Can’t remember retro (past)
Proactive interference
You being proactive and learning old material, interferes w new material though
Retroactive interference
New learning interferes w past info
Elizabeth Loftus did what
Power of suggestion