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Social Comparison Theory
we understand ourselves by comparing ourselves to others
Upward Social Comparison
comparing ourselves to someone better than us
Downward Social Comparison
comparing ourselves to someone worse than us
Enlightenment Effect
once we learn about a concept, it changes our real-world behavior for the better
Halo Effect
when someone has one good trait, we assume they have many good traits
Self-Fulfilling Prophecy
once we believe in a concept, we may act in a way to make that concept happen (ex. stereotypes)
Affective Component of Attitudes
the emotional reactions someone has towards an object
What does this item make you feel?
What is the emotional response?
Behavioral Component of Attitudes
the way your attitude influences your behavior; your feelings/actions towards the object
What do you WANT to do with this item?
Cognitive Component of Attitudes
the beliefs, thoughts, or knowledge you have about the object; your logical evaluation of the object
What do you think about the item?
Strong Dimension of Attitudes
how strongly you feel about something
A strong attitude is unlikely to change, a weak attitude is open to change
The stronger the attitude, the more influential it will be on your decision making
Accessibility Dimension of Attitudes
how easily an attitude comes to mind
How easy is it to tap into this attitude?
Your “favorite things” will easily come to mind
Ambivalence Dimension of Attitudes
the presence of mixed or conflicting attitudes towards the same object
Times where we have both positive and negative feelings about the object
You must deal with this balance to come to a decision
Inconsistent behavior
Source
the person/company trying to cause change
Receiver
who is trying to be changed, who’s attitude you are trying to change
Message
what is said in order to create change
Channel
the way that you are delivering your message
Cognitive Dissonance
the discomfort a person feels when their behavior does not match their values/beliefs
Self-Perception Theory
we change our attitudes by looking at our own behaviors
Impression Management Theory
we express different attitudes based on the impression we are trying to portray
you express different attitudes around both your friends and your family
Elaboration Likelihood Model
there are two paths needed to create an attitude change
Central Path
the focus is on the message; you have a strong message to create change
promotes long term change, generates strong opinions
ex. political campaigns
Peripheral Path
you are relying on everything BUT the message to create change; there is no good argument, so you distract them from the argument by whatever means (source, channel)
creates quick change
ex. kids breakfast cereal
Foot in the Door
starting with a small request, then moving to larger and larger requests until you reach the one that you care about most
Door in the Face
starting with a large/absurd request that you expect to hear “no”, then following it up with something more reasonable in comparison
Attributions
how we explain other people’s behaviors
Stable
if the cause of the behavior is unlikely to change
ex. someone falling down a step because one is larger than the rest
it is unlikely that the steps will be the same size
Unstable
if the cause of the behavior is likely to change
ex. someone falling down a step because there’s coffee on it
this is not permanent
Internal
about the person doing the behavior
External
about everything outside of the person doing the behavior
Individualism
focus is on the individual
Collectivism
focus is on the group and the betterment of the group
focus is on the collective
Fundamental Attribution Error
occurs when people attribute others’ actions to their personality or character, while minimizing the role of situational factors
ex. attributing a coworker’s lateness to the fact they are unreliable rather than that they got stuck in traffic
Defensive Attributional Error
we make internal attributions for successes and external attributions for failures
Stereotypes
schemas for people
shortcuts where we can process other people
Subtype
a social group that contains atypical examples of a larger social group
Perceptual Confirmation
occurs when people’s expectations influence their perception of others or events
Illusory Correlation
occurs when people perceive a connection between two variables that are not related
Out-Group Homogeneity
we believe that out-group members are more similar to each other than in-groups
Outgroup
a group that we do not belong to
Contact Hypothesis
the belief that one way to decrease prejudice stereotypes and discrimination is through contact with outgroup members
Superordinate Goals
a shared goal that requires multiple groups to work together to achieve
Common Knowledge Effect
when you are put in a group, you are more likely to talk about information that all group members share
shared information tends to be safe information
Social Loafing
you do not work as hard in a group compared to when you work by yourself
you feel the group will pick up your slack
Group Polarization
the group’s opinion on a subject become more extreme than any individual member’s opinion
Groupthink
you are more likely to agree with others in the group rather than bring up a conflicting opinion
Deindividuation
your individual identity matters less than your group identity
you begin to see individuals exhibit behavior that they would never do if the group did not exist
Conformity
you go along with the group’s opinion without being directly asked
Informational Influence
you go along with the group because you genuinely believe that the group is right
Normative Influence
you go along with the group in order to avoid rejection
Compliance
you go along with the group with a direct request
Obedience
you go along with a direct request from an authority figure
a type of compliance
Closeness
the closer the authority figure is to you physically, the more likely you are to obey
the closer the time is that they want you to do the behavior, the more likely you are to do it
Legitimate Authority
if you do not find that this person has true authority, you are less likely to obey
Prestige
a person’s reputation in society is based on their achievements; can prove legitimate authority
Depersonalized Victim
an individual who is seen as an anonymous, faceless member of a group rather than a unique person with their own identity
Defiant Models
if someone else goes against the authority figure, it becomes easier for you to go against them
Sternberg’s Triangular Theory of Love
Intimacy: sharing emotion and deep feelings
Passion: hot, physical attraction (lust)
Commitment: your intent to stay in a relationship with another person
Matching Hypothesis
generally, people are in romantic relationships with people with matching attractiveness
Facial Symmetry
we find people with more symmetrical faces more attractive
Attitude Alignment
the longer you are in a relationship, the more similar your attitudes become
Proximity
predictive of both levels of attraction and remaining in a relationship
difficult for long distance relationships to last
Relational Aggression
you are trying to harm someone else’s relationships
Physical Aggression
you are trying to cause physical harm to someone else
Hostile Aggression
spontaneous aggression
Instrumental Aggression
displaying aggression in order to accomplish a goal
Roles
can increase your likelihood of showing aggression
depending on their role in a group, you can see people more likely to aggress
ex. Stanford Prison Experiment
Kin Selection
we are more likely to help those that are biologically related to us
Reciprocal Altruism
you help me, I help you
Altruism
a selfless act of helping others without expecting anything in return
Empathy-Altruism Hypothesis
in order to help someone without giving any benefit to yourself, you have to be able to empathize with that person
Bystander Effect
you are more likely to give help if there are fewer people around
Social Responsibility Norm
we as a society have a responsibility to help those who are more vulnerable (children, elderly, sick people)
Cognitive Miser
humans are cognitively lazy, we do not want to use our cognitive resources if we do not have to (leads to poor decision making)
Inductive Reasoning
drawing general conclusions from specific evidence
generally relies on guessing what the cause of an effect is
tends to be wrong
specific to general
Deductive Reasoning
we go from general statements to specific ideas
ex. all men are mortal, Socrates is a man, therefore Socrates is mortal
Syntax
the rules for how we put sentences together
tied to creating meaning in language
Grammar
the general rules for a specific language
Genie
suffered childhood abuse and did not speak until she was 12
through practice and learning, she was able to learn how to speak, although not to the same degree as an average 12 year old
Homesign
type of sign language that occurs where deaf children are born to hearing parents
Rules with Identifying something as a language
Symbolic: has to use sounds or words in order to represent abstract concepts
Generative: by using a small number of symbols, you can make an infinite amount of words/sentences
Structured: there has to be rules that allow for infinite, but understandable creations
Semantics
different types of meanings behind words
Denotation
the dictionary definition of a word
Connotation
how you personally understand the word
ex. slang words
Sociocultural Language Acquisition Theory
focuses on observational and interactive learning from those around us
children who are spoken to more tend to have a larger vocabulary
helps build connotative language
Behaviorist Language Acquisition Theory (Skinner)
language is learned through operant conditioning
positive interactions with parents serve as a reinforcement
Nativist Language Acquisition Theory (Chomsky)
language is an innate skill for humans rather than being one that is learned through experience
Language Acquisition Device
biologic direction that allows us to facilitate speech
Interactionist Language Acquisition Theory
it is important to recognize all of these sources when observing language
Phonemes
sounds that we use for language; smallest unit of speech without meaning
Morphemes
smallest unit of speech with meaning
prefixes, suffixes, root words
Receptive Vocabulary
the words that we understand
will always be higher than productive vocabulary
Productive Vocabulary
the words that we use
Telegraphic Speech
how children begin to understand and use speech
information that is presented as simplistic as possible
Overextension
children use a word more liberally than they should
ex. learning the word “fork”, then calling every utensil a fork
Underextension
children use a word more conservatively than they should
ex. learning the word “fork”, but only using it for pink forks rather than all forks
Overregularization
applying regular grammar rules to irregular examples
ex. gooses not geese
Field Dependence
relying on the context of the situation in order to solve a problem
Field Independence
ignoring the context of the situation in order to solve a problem
Irrelevant Information
information that is presented as part of a problem but is not necessary to solve it, and can hinder the problem-solving process
Functional Fixedness
the inability of someone to use an object for something other than its intended purpose