Digital Marketing & ICT Tools Lecture

Vocabulary flashcards summarizing key terms, devices, marketing strategies, and tools discussed in the lecture notes on digital marketing and ICT.

Digital marketing

Use of electronic devices and applications to promote and generate interest in a company’s products or services.

Online marketing

Subset of digital marketing that relies on the internet and online applications to reach potential customers.

ICT in digital marketing

Application of digital devices, tools, and platforms to promote products, engage customers, and analyze market data.

Smartphone

Mobile device on which people spend 5+ hours daily; widely used for work, study, entertainment, and online shopping.

Smart TV

Internet-enabled television that delivers advertisements through streaming apps like Netflix, Amazon Prime Video, and Disney+.

Smartwatch

Wearable device worn daily, offering future opportunities for targeted advertisements and service offers.

Tablet

Handheld device providing content for learning, work, entertainment, and convenient online shopping.

Laptop

Portable computer ideal for creating ads and analyzing marketing data while on the go.

Desktop computer

Bulky but powerful device for building campaigns and clearly viewing advertisements.

Content Marketing

Online marketing using text, images, videos, podcasts, etc. (blogs, vlogs, infographics, newsletters) to attract and engage audiences.

Search Engine Optimization (SEO)

Strategy to make website content more visible, relevant, and highly ranked in search-engine results.

Pay-Per-Click (PPC)

Advertising model where publishers are paid each time an online ad is clicked; common in search results and social media.

Email Marketing

Direct marketing via email (newsletters, promo, survey, birthday emails) to inform and convert prospects.

Social Media Marketing

Use of social platforms (Facebook, Instagram, TikTok) to reach customers through posts, reels, and business transactions.

Affiliate Marketing

Strategy where affiliates earn commissions by promoting products or services to their audience (unattached, related, involved).

SocialPilot

Social media management tool for publishing, scheduling, analytics, and team collaboration.

Canva

Versatile design platform for creating social media graphics, videos, documents, and visual plans.

BrandWatch

Analytics tool that tracks billions of online conversations to give brands customer insights and trend data.

HubSpot

CRM platform with drag-and-drop email editor for marketing, sales, and customer-service management.

OmniSend

SMS and email automation tool offering segmentation, templates, forms, pop-ups, and e-commerce integrations.

MailChimp

Marketing automation and email platform featuring AI tools for quick content creation and campaign management.

Google Search Console

Google tool to maintain, monitor, and troubleshoot a website’s presence in search results.

Google Analytics

Free web analytics service providing comprehensive data and statistics for SEO and marketing decisions.

Surfer

Platform that combines content creation, strategy, and optimization to produce SEO-friendly written material.

Advantages of ICT in online marketing

Enables faster customer engagement, easier communication, and cross-cultural reach through adaptive digital tools.