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Stereotyping
Cognition (thoughts) about a social category
Collected info about the social category (traits, qualities, etc.)
all begins with this
info must be salient (active in memory) to do anything
Prejudice
Affect (evaluations/ emotions) toward people based on their membership in a social category
Occurs when the stereotype is endorsed
Discrimination
Behavior toward people based on their membership in a social category
Action driven by prejudicial feelings or activation of stereotype
Stereotype application
can evoke prejudicial feelings, and the feelings can influence behavior
Stereotype activation
can influence our perception of a person or situation, which affects our behavior toward them w/o getting feelings involved
relies on familiarity with or accessibility of the stereotype
does not guarantee stereotype application- stereotypes can be disregarded or corrected
Pre- 1920s Stereotyping and prejudice research
Assumption: Prejudice is rational and justified
Theories: identifying the “deficiencies of backward people"
“race theories” sought to find differences between racial groups on degree of evolution and level of intelligence
Research: ways to demonstrate differences between racial and ethnic groups
1920s- 1930s Stereotyping and prejudice research
Assumption: Prejudice is irrational and unjustified
Theories: identifying prejudice as a social problem
Research: on the measurement and description of prejudice
what attitudes make up prejudice? where do they come from?
Walter Lippman publishes “public Opinion”, first use of stereotype to describe attitudes related to social groups
1930s- 1940s Stereotyping and prejudice research
Assumption: Prejudice is an unconscious defense mechanism
Theories: identifying the internal needs and conflicts that prejudice addresses
Research: experimental approaches testing the presence of prejudice alongside social frustration and hostility
if someone was feeling frustrated or resentful, blaming minority groups may alleviate those feelings
1940s- 1950s Stereotyping and prejudice research
Assumption: Prejudice is a pathology (maladaptive “mental issue”)
Theories: identifying individual differences that make one person prone to prejudice
Research: correlating presence of prejudice with specific personality factors, ways of thinking, and attitudes
largely a response to the holocaust, people thought “how could someone do this, I could never. it must be a pathology”
Gordon Allport publishes “The nature of prejudice”
attempt to define prejudice as psych phenomenon
defined as “ thinking ill of others without sufficient warrant”
prejudice in part is a consequence of limited cognitive resources_ we aren’t always able to see people as individuals
1960s Stereotyping and prejudice research
Assumption: Prejudice is a social/ cultural norm
Theories: ways in which prejudice is communicated via culture and social structures
Research: childhood socialization and correlating prejudice with social factors like conformity
1970s Stereotyping and prejudice research
Assumption: Prejudice is a product of group conflict for resources
Theories: ways that prejudice served group socioeconomic interests
rationalizes economic class divides between white, upper class and non-white, lower class
Research: shifted to sociologists and historians
psych is more interested in the individual than group
predominant belief that attitudes did not predict behavior
1980s- present Stereotyping and prejudice research
Assumption: Prejudice is an outcome of social categorization
Theories: ways that prejudice is a product of how we categorize people
what info do we associate with a group of people in memory?
Research: experimental, focusing on cognitive processes and the organization of info in memory
what info is accessed from memory influences how we perceive things and what behaviors we see as appropriate