psychology- social influence

what is conformity

yeilding to a group pressure to change behaviour, values ect

majority influence

majority influence

adopting the behaviour, belifs or attitude of the dominant group after being exposed to their behaviour or veiws

minority influence

persuasive minority lead to the majority changing their bahaviuors, veiws ect

kelman types of conformity

Internalisation, identification, compliance

what is compliance as a type of comformity

conforming to the majorities but dont nessesarily agree, if group pressure is removed conformity ceases

most superficial form of compliance

public attitudes change

privet attitudes dont

identification as a type of conformity

Moderate conformity

conforming to behaviour of a group because there is something about that group that we value and want to be part of. Publicly changing behaviour although we may privately disagree. want to be accepted

public attitudes change

some privet attitudes change

internalisation as a type of conformity

no pressure is needed as the person genuenly believes in the norms of the group this leads to acceptence of the group

both public and privet attitudes change

informational social influence

people conform bc people have a desire to be correct. they r uncertain abt their veiws at look to others for guidence who r thought to have superior knowledge

this leads to internalisation, ppl change their behaviour privet and publicly

normative social influence

conformed bc they want to be liked, they go along with the crowd. avoid rejection. dont actualy beleive

this leads to compliance - they change behaviour bc dont change privet attitudes

the dual process dependancy model

infomational and normative social influence

explanations of obedience

agency theory

authoritarain personality

autonomous state

we are conscience and aware of the consequences of our behaviour

Agentic state

seeing ourselves as the puppets of others and r no longer responsible for our actions

to what extent do we have agency?

what is agentic shift

Shift from autonomous state to agentic state

legitimacy of authority

society gives power and authority to certain people that they r able to exersise over others eg police

situation explanational of obedience. perception that an individual in position of power has a right to give orders and that others have a obligation to obey

situational factors to explain obedience

proximity

location

uniform

authoritarian personality

dispositional explanation of obedience

personality type characterised by strict adhereance to conventaional values, submition to authority figure and agression towards individualy perceived as lower in status or those who deviate fro, social norms

disposition

focus on internal factors eg personality ect

Ligitimacy of authority

situational explanation of obedience

perception that an individual in a position of power has a right to gove orders and others have a obligation to obey

Independant Behaviour

behaviour isn't altered despite pressure to conform or obey

even if it coincides with others they are still being themself

anti conformity

when someone diliberatly goes against others

dispostional factor explaining independent bahaviours

locus of control

what is locus of control

perception of a persons control over their own bahaviour

high internal locus of control means

they control their own destiny

high external locus of control

others control their destiny

3 things minority influence needs to be purswasive

consistancy

commitment

flexibility

2 types of consistancy

synchronic - they all say the same thing

diachronic - say the same thing for a long time

consistency and commitment research study

moscovici et al

flexibility research study

nemeth