Market Research
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7 Terms
1
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What is market research?
Collection and analysis of data to inform a business of its market
2
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What is primary research?
Market research conducted by the business
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What is secondary research?
Market research conducted by other businesses
4
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What are some limitations of market research?
Bias
Outdated
Accuracy
5
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What is questionnaire bias?
Communication barriers
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What is sampling bias?
Not representative sample
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What is respondent bias?
Exaggerating or lying