Studied by 2 people
What is market research?
Collection and analysis of data to inform a business of its market
What is primary research?
Market research conducted by the business
What is secondary research?
Market research conducted by other businesses
What are some limitations of market research?
Bias
Outdated
Accuracy
What is questionnaire bias?
Communication barriers
What is sampling bias?
Not representative sample
What is respondent bias?
Exaggerating or lying
