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Non-scientific Sources of data
info from ppl we know
pop psychology
Own interactions and experiences
Barnum Effect
tendency to believe that vague personality descriptions are highly accurate and specific to oneself
Fundamental Attribution Error
explains ppl's circumstances due to their traits instead of the situation
e.g. she's late bc being late is part of her personality
Gambler's Fallacy
we think that past events can influence future events even though they are completely independent of each other
Overconfidence bias
our guesses feel more correct that they actually are
Characteristics of Modern Sciences
gathers observable and objective data and searches for geral laws and theories to explain the relationships among isolated bits of data
Laws
applies to all physical sciences
Theories
general sets of rules and principles that apply to most scenarios
psychology is mostly composed of theories
Objectives
description
prediction
explain
control
Description
systematic and unbiased account of observed characteristics of behaviors
Prediction
knowing in advanced when certain behaviors should occur
Explanation
knowledge of conditions while controlling other factors that reliably produce behavior
tries to explain the how and why of a behavior
Control
using scientific knowledge to influence behavior
used to mitigate or manage a behavior in a helpful way
Tools
observation
measurement
experimentation
An experiment needs to have…
at least 2 treatment conditions
control over random selection and assignment of grps
cause-and effect can be implied
Internal Validity
degree to which research design allows us to make causal statements
External Validity
applicability to ppl and situations outside the research setting
Non-experimental Design
objective: description
used when we want to observe phenomena in their natural condition
Observation
systematic noting and recording of events
realistic picture of how behavior occurs
Measurement
assigns no. to objects, events, other characteristics
inherently quantitative
Experimentation
tests hypothesis ans establish cause and effect
Qualitative Studies
relies on words insteadd of no.
tries to understand a behavior within its context
used for exploratory research (no theory yet)
Phenomenology
understanding a subject's description of personal subjective experience as source of data
Discourse analysis
how ppl talk abt a topic
Narrative Analysis
how ppl tell stories
Case Studies
a record of someone's experiences
Field Studies
conducted in real-life settings
Naturalistic Observation (FS)
observes and examines subjects’ spontaneous behavior in their actual environment
Participant-Observer (FS)
involves field observation in which the researcher is part of the study grp
Archival Studies
researchers re-examine datat that were collected for other purposes
Correlational Design
Objective: Prediction
used to determine relationships among already pre-established conditions
identifies degree of relationship between variables
Simple Correlation
relationship between pairs of scores from each subject
Linear Regression
researcher can estimate the score on one of the measured behaviors from a score on the other
Quasi-Experimental Designs
Objective: Prediction
designs that look like experiments but are not necessarily ones
Ex Post Facto Design
antecedent conditions occured already (“after the fact“)
treatment grps are formed based on characteristics that already exist
Non-Equivalent Groups Design
intact grps are used; grps are not equal
susceptible to selection threat
Longitudinal Design
measures the same participants across different points in time
Cross-sectional design
measuring different participants at the same point in time
Pre-test/Post-test Design
measuring behavior before and after an event
Solomon Four Group Design