Print Media Test 2

Turnaround

the whole production process from start to finish

Q

Quantity needed

M

If quantity is more than 1,000 , M=1000. 5M=5000, 10M=10,000

MM

If quantity is more than a million MM=1,000,000 2MM=2,000,000

Price Break

printing cost per unit decreases with an increase in quality

Over/Under

10% over or under the quantity you asked for

Cost per unit

cost per piece

7 Considerations of Production Planning

Purpose, Audience, Use of piece, other processes, scheduling, quantities, and qualities

Purpose of Project

• Physical form

• Determines quantity

• Determines audience

Audience

• Primary force for quality

• Internal- viewed only by employees

• External- viewed by customers

Use of Piece

• Life- short term vs long term

• Durability-menu vs direct mail

• Flexibility- will info change

Other Processes

• Mailing

• Glued

• Folded/Perforated

• Bound

• Special Effects

Scheduling

• turnaround

• Schedule backwards

• scheduling is more difficult when using multiple vendors

Quantities

• Consult with client about best quantity

• printing cost per unit

• Press size can affect quantity/cost relationships

Quality

• different printers can deliver different quality printing

• four main divisions of printing quality (basic, commercial, premium, showcase)

Specing

Specing is the process of sum fitting a specified proposal for printing work a printer uses to price services on

Spec a job with ____ printers depending on quantity

2-5

Short Answer: Discuss 3 things that, we as designers, need to take into consideration when designing for print for a client or specific target audience

Purpose, Audience, Use of piece, other processes, scheduling, quantities, and qualities

PSD 

Photoshop Doc. Usually layered or unflattened file

TIFF

Tagged Image File Format (LZW Compressed image) ZIP is a form of LZW

EPS

Encapsulated Post Script, contains bitmap info, supports clipping paths, duotone, tritone, quad tone, spot channels

JPEG

Joint Photographic Expert Group, developed for exchanging info via internet not suitable for printing

DCS

Desktop Color Separation, separates data onto files of preview image and for each color channel

PDF

Portable Document Format

Trapping

process where colors are set to slightly overlap each other so white gaps do not appear

Choke

technique of slightly reducing the size of an image to create a hairline trap or to outline

Spread

technique of slightly enlarging size of an image to create a hairline trap pr outline

Surprising

colors do not trap, but overlap or point directly over each other

Blueline

prepress photographic proof made from stripped negatives where all colors show as blue images on white paper

Whiteprint

contact proof of each negative on separate paper

Integrals

color proof of separations shown on one piece of proofing paper

Overlays

color proof consisting of polyester sheets laid on top of each other with their image in register as compared to integral proof

Dot Gain

phenomenon of halftone dots printing larger on paper than on film or plates

Chalking

occurs after ink is dry ink doesn’t adhere properly, rubs off

Doubling

previous color impression is picked up by next colors blanket and doubles the impression

Set off / Offsetting

ink doesn’t dry properly and transfers from top of sheet to back of another

Hickies

dust, dirt on blanket prevents ink from printing creating halos

Show through

printing form one side interfere with the other due to low opacity

Poor trapping

incorrect trap, too large/too small, wrong type makes boundary area/overlap very noticeable

Poor registration

white gaps between colors, or blurriness due to screens misregistered

In-line conflicts

problems where images printed above, below or beside one another alter those following or adjoining

Incompatible balance

when colors of one picture are very different from one following in-line

Screen conflicts

occurs when a screen of a color is combined with a continuous-tone artwork and choice between matching the screen or image

Ghosting

occurs when high density color or image strives ink from following image

Short Answer: Describe the steps necessary to create a special effect spot color in InDesign to properly set a file up for commercial printing

-define shape/area to be a spot color

-swatches-create new color swatch

-change from process to spot

-rename swatch to effect/spot you want

-change color to standout in file

-apply spot color to predefined shape