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40 Terms
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Hegemony — Antonio Gramsci / Stuart Hall
Power works by shaping culture, values, and “common sense” so that domination feels natural and people consent to the status quo instead of seeing it as forced.
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Normalizing Trump — Jeff Tulis
Extreme or authoritarian actions become accepted as normal through repetition, proliferation, and projection: repeating claims, overwhelming people with many outrageous acts, and projecting one’s own faults onto others.
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Americanness — Rashawn Ray, Gabriel Sanchez, Kathryn Dunn Tenpas
American identity is contested and shaped by different experiences, histories, and demographic changes rather than one universal meaning of who counts as “American.”
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Americanness — Eric Schmitt
American identity is framed through nationalism, sovereignty, ancestry, shared destiny, and belonging, often privileging a white European vision of America.
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Stigma — Erving Goffman
A stigma is a socially discrediting attribute that marks someone as different, flawed, or less accepted within society.
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Deviance — Howard Becker
Deviance is not an inherent quality of an act; it is created when social groups make rules and label certain people as outsiders.
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Mythical Norm — Audre Lorde
The mythical norm is the imagined standard of power in society, usually white, thin, male, young, heterosexual, Christian, and financially secure.
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Interlocking Oppressions — Combahee River Collective
Systems of oppression such as racism, sexism, classism, and heterosexism are connected and experienced together rather than separately.
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Intersectionality — Kimberlé Crenshaw
Intersectionality is a framework for understanding how systems like race, gender, class, sexuality, and disability overlap, creating specific experiences that single-issue analysis misses.
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Possessive Investment in Whiteness — George Lipsitz
Whiteness has material value because U.S. laws and institutions have historically invested benefits into white identity through housing, labor, citizenship, and wealth.
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Representation — Stuart Hall
Representation is not just showing reality; it is the process through which media, language, and images create meaning and shape how people understand the world.
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Alternative Media — Linda Jean Kenix
Alternative media is media associated with marginalized groups, protests, social movements, community participation, and critiques of the dominant status quo.
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Oppositional Gaze — bell hooks
The oppositional gaze is a resistant way of looking where Black women critically view media that excludes, stereotypes, or dehumanizes them.
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Gender — Judith Butler
Gender is not a fixed natural essence; it is produced through repeated behaviors, performances, and social expectations.
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Trans* — Jack Halberstam
Trans* is an open-ended term for gender variance; the asterisk resists fixed categories and lets people define their own identities.
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Self-Naming — Jack Halberstam
Self-naming means marginalized people should have the power to define their own identities instead of being named by doctors, institutions, or dominant society.
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Heteronormativity — Kristen Cochrane
Heteronormativity is the belief system that assumes heterosexual and cisgender identities are the default, natural, and normal.
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Medical Model of Disability — Disability Studies
The medical model understands disability as a problem located in the individual body that should be treated, corrected, fixed, or cured.
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Social Model of Disability — UPIAS
The social model argues that society disables people through barriers, exclusion, inaccessible spaces, and oppressive attitudes rather than disability existing only in the body.
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Normalcy — Lennard Davis
Normalcy is socially constructed; society creates the idea of the “normal” body and then marks disabled or different bodies as abnormal.
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Disability as Justification for Inequality — Douglas Baynton
Disability has historically been used to justify inequality by framing women, people of color, immigrants, and other marginalized groups as defective or unfit.
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Avant-Garde Art — Adrian Piper
Avant-garde art challenges power, consumerism, racism, sexism, homophobia, anti-Semitism, and dominant values rather than simply producing beauty or desire.
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Avant-Garde Art — Cosey Fanni Tutti
The avant-garde can be absorbed into the mainstream quickly, meaning it may coexist with mainstream culture rather than remain fully outside it.
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Celebrity Culture — Sharon Marcus
Celebrity is produced through the interaction of the star, the media, and the public; fame depends on all three working together.
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Parasocial Relationship — Donald Horton and R. Richard Wohl
A parasocial relationship is a one-sided emotional attachment where a viewer or fan feels intimacy with a media figure who does not know them.
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Teenyboppers — Sarah Baker
Teenyboppers are young pop fans, often girls, who are dismissed as unserious even though their fandom is important to mainstream popular music.
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Mainstream as Metaphor — Alison Huber
The mainstream is not just what is popular; it is a metaphor for dominant culture, hegemony, and the power to define what feels normal.
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Hip Hop — Imani Perry
Hip hop is a cultural form rooted in Black marginality and resistance, but it also moves through law, public opinion, authenticity, crossover, and mainstream commercialization.
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Hip Hop as Mainstream Pop — Amy Coddington
Hip hop became “hit pop” as radio, race, and commercial systems helped transform rap from marginal culture into mainstream popular music.
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Consumer Culture — Kerryn Higgs
Consumer culture is a historical system where identity, happiness, and social life become increasingly organized around buying and consumption.
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Brand Culture — Sarah Banet-Weiser
Brand culture turns identity, politics, gender, and activism into marketable brands that people consume and perform.
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Commodity Activism — Sarah Banet-Weiser
Commodity activism happens when corporations use social justice messages to sell products, turning activism into a consumer choice.
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Black Lives Matter — Alicia Garza
Black Lives Matter asserts the value of Black life against anti-Black violence and demands a world where Black people are not killed with impunity.
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Anti-Semitism — Pamela Nadell
Anti-Semitism is hatred, prejudice, or violence against Jewish people; Nadell emphasizes both historical persistence and modern outbreaks.
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Settler Colonialism — Settler Colonial Theory
Settler colonialism is a structure where outsiders seize land, claim ownership, and seek to replace or dominate Indigenous populations while minimizing the harm done.
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Zionism — Anti-Defamation League
Zionism is the movement for Jewish self-determination and statehood in the ancestral homeland, the land of Israel.
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Due Process — Fifth Amendment
Due process means the government cannot deprive a person of life, liberty, or property without fair legal procedures.
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Habeas Corpus — Constitutional Law
Habeas corpus requires the government to bring a detained person before a court and justify the detention.
Immigration enforcement can be used as an authoritarian tool when the state expands detention, deportation, surveillance, and fear while weakening democratic rights.
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White Supremacy in Mainstream Politics — Simon Clark
White supremacy is not only extremist violence; it can return to mainstream politics through coded language, policy, nationalism, and fear-based appeals.