memory and heuristics

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25 Terms

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Memory

The process where memories are created, stored, and retrieved; involves encoding, storage, and retrieval.

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Encoding

Transforming information to make it usable; the first step in the process of memory formation.

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Storage

Maintaining information in memory systems; the second stage of memory.

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Retrieval

Accessing and recalling stored memories; the final stage in memory processing.

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Sensory Memory

Captures everything you hear, see, or touch for just a split second, with high capacity but short duration.

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Short-term Memory (STM)

Also called 'working memory', it temporarily holds a small amount of information for around 20 seconds.

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Long-term Memory (LTM)

Stores memories for long durations, potentially for a lifetime.

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Procedural Memory

A type of long-term memory that stores skills and habits.

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Declarative Memory

A type of long-term memory that stores facts and knowledge.

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Episodic Memory

A type of declarative memory that stores personal experiences.

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Semantic Memory

A type of declarative memory that stores general knowledge.

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Rote Rehearsal

A memory technique involving repetition of information to strengthen its memorization.

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Heuristics

Mental shortcuts that allow for quick decision-making and problem-solving based on past experiences.

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Availability Heuristic

A mental shortcut where expectations are based on how easily examples come to mind.

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Representative Heuristic

A mental shortcut where expectations are based on how typical something seems, often relying on stereotypes.

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Confirmation Bias

The tendency to only notice and remember information that supports existing beliefs, ignoring contradictory evidence.

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Belief Perseverance

The persistence of a belief despite evidence or reasons suggesting it is false.

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Chunking

A technique to improve short-term memory by grouping information into larger, manageable units.

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Spaced Repetition

A technique for improving memory by spreading out review over time rather than cramming.

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Forgetfulness

Occurs when information is not correctly encoded or retrieved, leading to memory loss.

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Hippocampus

A region of the brain responsible for storing long-term memories.

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Prefrontal Cortex

The part of the brain that temporarily stores short-term memories.

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Example of Sensory Memory

Seeing a lightning flash, which is captured in visual memory for a split second.

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Example of Short-term Memory

Recalling a phone number someone said without writing it down, which quickly fades without reinforcement.

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Example of Long-term Memory

Remembering how to ride a bike from childhood, showcasing lasting memory.