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Naturalistic Observation
A descriptive research method involving observing animal or human behavior in natural settings rather than the laboratory.
Case Study
An in-depth investigation of an individual subject(s).
Survey
Descriptive research technique in which researchers use questionnaires or interviews to gather information about specific aspects of participants’ behavior.
Experiment
allows researchers to determine cause and effect relationships
Hypothesis
a belief about the relationship between variables
Operational Definition
Describes the actions or operations that will be used to measure or control a variable
Independent Variable
selected by the researcher and is what is thought to be the cause
Dependent Variable
selected by the researcher and is what the research hopes will happen
Confounding Variable
occurs when two variables are linked together in a way that makes it difficult to sort out their special effect. (aka extraneous variable)
Experimental Design
the group in an experiment that receives the variable being tested
Control Group
Subjects who do not receive the special treatment given to the experimental group.
Population
the larger collection from which the sample is drawn
Sample
collection of subjects selected in an empirical study
Random Sample
a part of the sampling technique in which each sample has an equal probability of being chosen
Random Assignment
Assigning participants to experimental groups and control groups by chance
Single-Blind Procedure
research strategy in which the subjects are unaware of which group they are in
Double-Blind Procedure
A researcher strategy in which neither subjects nor experimenters know which subjects are in the experimental or control groups
Correlation
Exists when two variables are related to each other
Correlation Coefficient
A numerical index of the degree of the relationship between two variables. Stronger to negative 1 or positive means a high correlation
Scatterplot
a chart that shows the relationship between two variables
Illusory Correlation
The perception of a relationship when none exists
Mean
Average score, Extreme scores have a greater impact on the mean than on the mode or median
Median
Score that divides a frequency distribution exactly in half, so that the same number of scores lie on each side (middle)
Mode
Most frequently occurring score
Range
highest minus the lowest.
Standard Devation
a standard measurement of how much the scores in a distribution deviate from the mean
Statistical Significance (p-value)
the distance of a score from the mean in units of standard deviation