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Epistemology
the theory of knowledge, especially with regard to its methods, validity, and scope.
Two ways to express epistemology
qualitative and quantative
Qualitative research
using stories
Quantitative research
using facts and statistics
3 types of arguments
Rogerian, Toulmin, and Classical
The Classical Argument has 3 parts
Ethos (reputation), Pathos (emotion), and Logos (logic)
Ethos
(Credibility) convincing by the character of the author. We tend to believe people whom we respect.
Pathos
(Emotional) appealing to the reader's emotions. Qualitative.
Logos
(Logical) persuading by the use of reasoning. Quantitative.
The Classical Argument has five parts
Introduction, Confirmation, Concession, Refutation, and Conclusion
Classical argument: Introduction
provides background or context that was relevant to the specific audience.
Classical argument: Confirmation
states claims and evidence clearly and emphatically.
Classical argument: Concession and Refutation
takes account of opposing viewpoints and anticipates objections.
Classical Argument: Conclusion
concludes in a satisfying and effective way.
Toulmin Argument
arguments are PRACTICAL and work w common, everyday situations.
Rogerian Argumentation
Emphasizes a "You win and I win too" solution, one where negotiation and mutual respect are valued.
In a Rogerian Argumentation, the writer
tries to state the audience's side of the issue fairly and objectively, so that the audience realizes the writer is treating it with respect.
Propaganda
is a method and approach used to spread ideas that further a political, commercial, religious, or civil cause
Propaganda is used to
manipulate the readers' or viewers' reason and emotions; to persuade them to believe in something or someone, buy an item, or vote a certain way.
Types of persuasive techniques used in propaganda
Appeals to association, Appeal to values, Appeals to emotion, word choices, and others
Appeals to Association
Bandwagon, Snob, Testimonials, and tranfers
Bandwagon Appeal
taps into people's desire to belong
Snob Appeal
taps into people's needs to feel superior to others
Testimonials
relies on the backing of a celebrity, an expert, or a satisfied customer
Transfers
connects a product, a candidate, or a cause with a positive image or idea
Appeal to Values
Ethical appeal and Either/or fallacy
Ethical Appeal
tries to gain moral support for a claim by linking the claim to a widely accepted value.
Either/or fallacy
This technique is also called "black-and-white thinking" because only two choices are given. You are either for something or against it; there is no middle ground or shades of gray. It is used to polarize issues, and negates all attempts to find a common ground
Emotional Appeals
Appeal to fear and Appeal to pity
Appeal to Fear
makes people feel as if their safety, security, or health is in danger.
Appeal to Pity
taps into people's compassion for others
Word choice
Loaded language, Glittering generalities, and Card stacking
Loaded Language
uses words with strongly positive or negative connotations (meanings) to stir people's emotions (ex Nazi)
Glittering Generalities
This technique uses important-sounding "glad words" that have little or no real meaning. These words are used in general statements that cannot be proved or disproved. Words like "good," "honest," "fair," and "best" are examples of "glad" words.
Card Stacking
used to slant a message. Key words or unfavorable statistics may be omitted in an ad or commercial, leading to a series of half-truths. Keep in mind that an advertiser is under no obligation "to give the truth, the whole truth, and nothing but the truth.
Others
Name calling and False Analogy
Name Calling
(ad Hominem) This technique consists of attaching a negative label to a person or a thing. People engage in this type of behavior when they are trying to avoid supporting their own opinion with facts. Rather than explain what they believe in, they prefer to try to tear their opponent down.
False Analogy
In this technique, two things that may or may not really be similar are portrayed as being similar. When examining the comparison, you must ask yourself how similar the items are. In most false analogies, there is simply not enough evidence
Common Debate Fallacies
False Analogies, Post Hoe fallacy, Ad Hoc Fallacy, Ad Hominem, and Strawman
Logical Fallacy
incorrect reasoning in an argument
Post Hoc Fallacy
(after this) bc I ate a cheeseburger b4 I got sick, it must be what got me sick
Ad Hoc fallacy
(msu fallacy) (Makin stuff up)
Ad Hominem
attacking the person and not the argument (name calling)
Strawman
acting like u defeated an argument, but u only defeated something close to that argument, far easier to disprove (a person at a daycare says they deserve a raise be they work long hours and have been there so long. The boss responds: Oh, so, you care more about money than children?)