8.5 Culture after 1945

Influence of television

• the television was extremely influential because it became a favorite pastime for individuals

• The television culture promoted ideas ofa white collar job and a mother who did not work outside the hokme

Increased advertising

• through all the new media platforms such as television, radio, newspapers, and magazines, bnrands promoted common material wants

• plastic credit cards were created

• fast food

Influence of paper back books and records

• people were reading paperback books more than ever

• rock and roll became teen’s new fav music

Conglomerates

• During the 1950s, people had an ideal look that everyone should have

• working for one of Fortune magazine’s top 500 companies seemed to be the road to success

• Loss of individuality in the book the Organization of Man

Religion

Organized religions expanded dramatically

Women’s role

• the idea that the women belonged in the house was reinforced bc with the baby boom and the new perspectives, women should stay at home

• Books such as Baby and CHild Care emphasized this

Social Kritics of the conformity

• Many saw the loss of individuality upsetting such as the book the Lonely Crowd that highlighted the replacement of inner directed individuals in society with other directed conformists

• Tbe Catcher in the Rye talks about the indidivudal’s struggle agisnst confomirty

• beatnicks showed that people can live by their OWN REBELLIOUS standards

Impact of JFK’s death

JFK’s death emphasized that people could not trust the gov. People began to lose the uniformed culture and become more divergent