Bombas

One day in 2011, David Heath was scrolling through Facebook when he spotted a post stating that _____ were the number 1 most-requested item in homeless shelters.

What is Bombas?

What is their business model?

The more Heath and Goldberg looked into the problem and how to solve it, they learned that…

They discovered that many individuals experiencing homelessness did not take off their shoes for days at a time. Why?

Further, what kind of concerns prevented shelters from accepting donations of used socks?

Instead of rushing to manufacture a generic sock that could solve shelters’ supply problem…

The sock market is pretty limited in terms of…

What was their main priority?

Overall, their main priority was to create the best socks in the world rather than focusing too much on margins or pricing targets.

Once Heath and Goldberg were satisfied with their product, they officially launched Bombas with…

What was the founder’s strategy?

Furthermore, as a mission-driven brand, they followed the need:

It’s easy to see why a variety of brands and businesses would want to partner with Bombas—the company is wildly successful and rocketed to success over just a few short years. What Bombas quickly found, however, was that…

Heath and Goldberg noted that people experiencing homelessness often need socks because ______.

their socks become soiled and overused because they do not remove their shoes often

Overall, Heath and Goldberg’s main priority was to ______.

manufacture the best socks in the world

How have Bombas’s founders determined which products to offer in addition to socks?

They stayed true to their mission and offered products needed by people in shelters.