Unit 4 Polling

Approval Rating

A measurement of how popular a particular person or group

Benchmark Polls

Initial poll on a candidate that sets that candidates’ campaign strategy

Entrance Polls

The poll taken before a vote to analyze the general consensus

Exit Poll

Poll taken after a vote is complete

Focus Group

A demographically diverse sample of a wider population used to provide feedback

Public Opinion Polls

Polls about public opinion about a topic

Push Polling

Polls that are designed to influence a person’s thought

Random Sample

Sampling based on randomly selecting members of a population

Representative Sample

A sample that is representative of a population

Sampling Error

When a sample is not a good representation of a group

Tracking Polls

Polls that track opinions over time

Weighting (stratification?)

The arrangement of people into groups based on similarities

Bandwagon Effect

Doing or believing something because the people around you are