like TATA box of archaea and eukarya, about 10bp from TSS, essential part of promoter region, recognition and binding site for RNA polymerase, AT-rich sequence
2
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transcription factors (2)
activators and repressors
3
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activators
(maltose transport) ligand can bind to activator protein and change its shape so it binds to DNA and promotes transcription, if promotor region is not next to activator region the DNA must bend and loop to reach it
4
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repressors
(arginine biosynthesis) ligand can bind to repressor protein and change its shape so it binds to operator region and prevent transcription, (lac operon derepression) ligand can bind to repressor protein already on DNA and change its shape so it unbinds
5
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2 component system
signal transduction relays message to multiple proteins that can do/trigger different actions within cell, allows bacteria to respond to environment