BUSINESS 3.7 - Analysing the strategic position of a business
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5 Terms
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What is a SWOT analysis?
a planning tool used to help a business assess its competitive strength and the nature of its external environment
2
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Are strengths and weaknesses internal or external?
internal
3
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Are opportunities and threats internal or external?
external
4
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What are examples of strengths and weaknesses?
market share, profitability, reputation
5
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What are examples of opportunities and threats?
PESTLE factors
Note 
Flashcards (26)