Exam 1 Quizzes - Consumer Behavior

20% of a firm's customers are responsible for 80% of sales

According to the Pareto Principle:

 

20% of a firm's customers are responsible for 20% of sales 

80% of a firm's customers are responsible for 20% of sales

20% of a firm's customers are responsible for 80% of sales

80% of a firm's customers are responsible for 80% of sales

hedonic

A consumer purchases a product mainly because it is enjoyable rather than practical. This is an example of ___________ consumption:

 

curated

utiliatarian

psychographic

hedonic

nostalgia

Which type of attachment is most likely associated with LEGO if an adult enjoys building sets because they remind them of childhood?

 

love

nostalgia

interdependence

self-concept

lifestyle

Which of the following is not a demographic segmentation strategy?

 

lifestyle

education

age

income

Developing marketing strategies for firms

Consumer behavior includes all of the following EXCEPT:

Using products after purchase

Selecting products, services, ideas, or experiences

Disposing of products after use

Developing marketing strategies for firms

Cause marketing

A local company donates 10% of their profits to the Make-a-Wish Foundation to help children battling cancer.  This is an example of:

Sustainable marketing

Corporate social responsibility

Social marketing

Cause marketing

The hedonic treadmill

A consumer buys a new gaming console and is thrilled for the first few weeks, but after a month it no longer brings the same level of excitement. This is an example of:

The hedonic treadmill

Curation

Provenance

Materialism

green washing

When a company misleads consumers about the sustainabilty of their goods, it's called:

green ringing

green marketing

green washing

green rinsing

provenance

A grocery store highlights that its apples were grown by a local family farm and includes information about where they were harvested. This is an example of:

curation

source marketing

provenance

sustainability

planet

Which of the following is NOT included in the PESTLE framework?

social

technological

legal

planet

Interpretant

In the Dos Equis "Most Interesting Man in the World" campaign, consumers come to associate the brand with adventure, sophistication, and confidence. In the semiotic relationship, these associations are the:

Object

Interpretant

Index

Sign

habituation

The tendency for consumers to stop noticing a stimulus after repeated exposure is called:

habituation

attention deficit

perception

attention

Exposure

What is the first stage of the perception process?

Simulation

Interpretation

Exposure

Attention

size, color, and contrast

A marketer wants consumers to notice a new product on a crowded shelf. Which of the following could be changed to increase attention?

Size, color, and contrast

Price

Brand loyalty

Product warranty

Perceptual vigilance

Amy is getting ready to graduate college and needs a new car. She suddenly notices cars all the time while she didn't before.  This is because she needs a car so seeing other cars relates to her current need.  This is an example of:

Perceptual defense

Sensory marketing

Perceptual vigilance

Endowment effect

Light users 

The 80% of customers in the Pareto Principle are a company’s... 

Heavy users 

Light users 

Non-users 

None of the above 

Family structure 

y which demographic variable does this product segment the market? (Baby car seat) 

Age 

Gender 

Lifestyle 

Family structure 

Inter-dependence 

Which typpe of attachment do most people have with their phone? 
Self-concept 

Nostalgic 

Love 

Inter-dependence 

Starbucks Coffee 

Which of the follow purchases is the most hedonic? 

Milk 

McD’s Big Mac 

Starbucks Coffee 

Gas 

Provenance 

Knowing where your goods come from an being willing to pay more for that is called... 

Provenance 

Curation 

Materialism 

Selection 

Cause Marketing 

Uncommon Goods donates $1 from every purchase to a charity of a customer’s choice. This is an example of.. 

Corporate social responsibility 

Cause Marketing 

Social Marketing 

Provenance 

Legal 

Government regulation falls under which part of the PESTLE framework: 

Political 

Ethical 

Legal 

Technological 

Shrinkage 

The amount of merchandise that a store expects to lose (usually from theft) over a period is called: 

Shrinkage 

Serial wardrobing 

Counterfeiting 

Inventory 

Conditioned stimulus, unconditioned response

Classical conditioning happens when a ____ is paired with a ______

Conditioned stimulus, conditioned response

Conditioned stimulus, unconditioned response

unconditioned stimulus, conditioned response

unconditioned stimulus, unconditioned response

Instrumental conditioning

Which of the following behavioral learning processes is voluntary

Incidental learning

Classical conditioning

Instrumental conditioning

None of the above

Punishment

A stop smoking ad states that people that smoke will likely get lung cancer. What type of reinforcement is this?
Positive

Negative

Punishment

Excitement

variable

pop quiz

__ interval