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Logos
a way of persuading an audience through reasoning by offering them facts, statistics, and examples.
Ethos
a way of persuading an audience through the credibility of the source
Pathos
When a writer appeals to the emotions of the intended audience to compel & persuade them
Asyndeton
omission of conjunctions between coordinate phrases, clauses, or words
Polysyndeton
the intentional use of more conjunctions than is necessary or natural
Diction
A writer's or speaker's choice of words
Syntax
Sentence structure (order of words in a sentence)
Tone
A writer's attitude toward his or her subject matter (Ex: cynical, joyful, suspicious, anxious, authoritative, jovial, etc.)
Assonance
Repetition of a specific vowel sound across multiple words in close proximity
Consonance
Repetition of a specific consonant sound across multiple words in close proximity
Denotation
The dictionary definition of a word
Connotation
an idea or feeling that a word invokes
Analogy
A comparison of two different things that are similar in some way
Anaphora
the repetition of a word or phrase at the beginning of successive clauses
Hyperbole
exaggerated statements or claims not meant to be taken literally, but prove a point
Oxymoron
A figure of speech that combines opposite or contradictory terms in a brief phrase.
Paradox
A statement or proposition that seems self-contradictory or absurd but in reality expresses a possible truth.
Rhetorical Question
A question asked merely to make a point and not requiring an answer
Allusion
A reference to another work of art (literature, film, a painting, etc.), person, or event
Refrain
A line or set of lines repeated several times over the course of a text, often a poem.
Euphemism
An indirect, less offensive way of saying something that is considered unpleasant
Irony
a). a situation where the expectation is different from the reality; b). the use of words to convey a meaning that is the opposite of its literal meaning, similar to sarcasm
Rhetorical Appeals
ways of persuading / compelling an audience