types and explanations of conformity

social influence

changing attitudes beliefs or behaviour due to presence or actions of others

conformity

process of giving into group pressure

compliance- type

public but not private

group presence required

to gain approval

internalisation- type

public and private

group presence not required

genuinely accepts the group norms

normative SI- explanation

to gain approval but don’t necessarily believe

when ur with friends, strangers where u fear rejection

compliance

informational SI- explanation

believe others

when the task is ambiguous

internalisation

lucas et al

students asked to give answers to mathematical problems that were easy or more difficult

greater conformity to incorrect answers when they were difficult

Asch

found pps went along with a clearly wrong answer just because other people did

when asked to write instead say out loud, conformity fell to 12.5%