Contemporary Minimalist Art

What is Minimalism?

Simplified form through use of basic shapes and objectivity

“What you _____ is what ______”

“What you see is what you get”-objectivity

Minimalism was an art movement during when?

The 1960s and 1970s.

What happened in 2008? How does this apply to minimalism?

In the early 2000s, interior designs included maximalism, bright colors, and more “stuff” in general. This can also be seen in fashion and chain businesses, Since the Great Recession of 2008, people had less money, thus designs became more minimalistic.

What happened in the tech world from 2007-2010?

Before the Great Recession, designers created content for print ads, billboards, televisions, and desktop screens. Since the invention of the iPhone and iPads in 2007, designers are now creating for smaller screens making logos smaller. When a highly detailed logo shrinks, they often lose its readability. Minimalist logo designs allow that logo readability is effective no matter what size.

What is Corporate Memphis?

An art style that is often used modern-day. Its design is meant to be friendly and personable. It is scalable, meant to appeal to everyone, and is easy to replicate.