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Vocabulary flashcards covering the fundamentals of strategic management, types of business strategies, and organizational performance measures from the lecture notes.
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Operating Performance
Quantitative measures of financial and market health.
Complacent
Being self-satisfied today at the expense of organizational health.
Values
Basic beliefs that govern an individual or organization.
Core Purpose
The organization's reason for being that may never be fully realized.
Mission Statement
A compelling goal characterized by feasibility, flexibility, stretch, and public commitment for the whole organization.
General Manager Roles
Includes assessing performance, setting direction, creating strategy, and implementing change.
Deliberate Strategy
A top-down approach based on vision and mission.
Emergent Strategy
A strategy based on unforeseen outcomes.
Incremental Strategy
Strategy that develops slowly over time.
Strategy (Peter Drucker)
A pattern of activity.
Strategy (Johnson, Scholes, Whittington)
The direction and scope of an organization over the long-term.
Corporate Level Strategy
A strategy level focused on the entity's overall objectives.
Business Level Strategy
A strategy level focused on competitive strategy.
Functional Level Strategy
A strategy level focused on day-to-day operations.
Strategic Management Elements
Consists of strategic position, strategic choice, and strategic into action.
Environment (Strategy Aspect)
The study of threats and opportunities.
Strategic Capability
The identification of strengths and weaknesses of an entity.
Expectation Purposes
The study of the purpose of the entity.
Penetration Strategy
Gaining market share by focusing on current products and markets or benefiting from market growth.
New Product Development Strategy
Employing new products for existing markets.
Market Development Strategy
Strategy focused on geographic expansion.
Value Proposition Statement (VP)
The fundamental benefit or benefits that an entity has chosen to offer in the marketplace.
Generic Strategies (Michael Porter)
The two primary strategies of low-cost and differentiation.
Low-cost Strategy
Endeavors to provide products and services at a lower cost than competitors to enable price competition.
Differentiation Strategy
Setting a product or service apart via service quality, features, or other unique attributes.
Core Activities
Aspects of strategy that have a fundamental impact on markets, operations, cost structure, capabilities, and flexibility.