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Autocratic Leadership
A leadership style where the leader makes decisions alone.
Democratic Leadership
A leadership style where the leader includes the team in decision-making.
Laissez-Faire Leadership
A leadership style that allows the team to work independently without much guidance.
Transactional Leadership
A leadership style that motivates followers through rewards and penalties.
Transformational Leadership
A leadership style that inspires positive change in followers.
Branding
The process that involves creating a unique name, design, and image for a product in consumers' minds.
Brand Awareness
The extent to which consumers can recognize or recall a brand.
Product Life Cycle
The stages a product goes through from introduction to decline in the marketplace.
Cash Cow
A product that generates a steady income for a company without significant investment.
Fads
Products that experience a sudden spike in popularity for a short period before declining rapidly.
Slogan
A short, catchy phrase associated with a brand or product to enhance recall.
Logo/Trademark
A symbol or unique design that represents a brand and differentiates it from competitors.
Early Adopters
Consumers who are among the first to try a new product and influence others' purchasing decisions.
Brand Equity
The value of a brand in the marketplace, based on consumer perception and experiences.
Distinctive Packaging
Unique packaging that helps a product stand out on shelves and attract consumer attention.
Monogram,
Stylized initials of the company that serve as a logo or branding symbol.
Situational Leadership
A leadership style that adapts based on the context and needs of the team.
Strategic Leadership
A style of leadership that focuses on the long-term vision and direction of an organization.
Obsolete
A term used when a product is no longer produced or used due to advancements in technology.