Untitled Flashcards Set

Autocratic Leadership

A leadership style where the leader makes decisions alone.

Democratic Leadership

A leadership style where the leader includes the team in decision-making.

Laissez-Faire Leadership

A leadership style that allows the team to work independently without much guidance.

Transactional Leadership

A leadership style that motivates followers through rewards and penalties.

Transformational Leadership

A leadership style that inspires positive change in followers.

Branding

The process that involves creating a unique name, design, and image for a product in consumers' minds.

Brand Awareness

The extent to which consumers can recognize or recall a brand.

Product Life Cycle

The stages a product goes through from introduction to decline in the marketplace.

Cash Cow

A product that generates a steady income for a company without significant investment.

Fads

Products that experience a sudden spike in popularity for a short period before declining rapidly.

Slogan

A short, catchy phrase associated with a brand or product to enhance recall.

Logo/Trademark

A symbol or unique design that represents a brand and differentiates it from competitors.

Early Adopters

Consumers who are among the first to try a new product and influence others' purchasing decisions.

Brand Equity

The value of a brand in the marketplace, based on consumer perception and experiences.

Distinctive Packaging

Unique packaging that helps a product stand out on shelves and attract consumer attention.

Monogram,

Stylized initials of the company that serve as a logo or branding symbol.

Situational Leadership

A leadership style that adapts based on the context and needs of the team.

Strategic Leadership

A style of leadership that focuses on the long-term vision and direction of an organization.

Obsolete

A term used when a product is no longer produced or used due to advancements in technology.