Untitled Flashcards Set

0.0(0)
studied byStudied by 0 people
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/18

encourage image

There's no tags or description

Looks like no tags are added yet.

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

19 Terms

1
New cards

Autocratic Leadership

A leadership style where the leader makes decisions alone.

2
New cards

Democratic Leadership

A leadership style where the leader includes the team in decision-making.

3
New cards

Laissez-Faire Leadership

A leadership style that allows the team to work independently without much guidance.

4
New cards

Transactional Leadership

A leadership style that motivates followers through rewards and penalties.

5
New cards

Transformational Leadership

A leadership style that inspires positive change in followers.

6
New cards

Branding

The process that involves creating a unique name, design, and image for a product in consumers' minds.

7
New cards

Brand Awareness

The extent to which consumers can recognize or recall a brand.

8
New cards

Product Life Cycle

The stages a product goes through from introduction to decline in the marketplace.

9
New cards

Cash Cow

A product that generates a steady income for a company without significant investment.

10
New cards

Fads

Products that experience a sudden spike in popularity for a short period before declining rapidly.

11
New cards

Slogan

A short, catchy phrase associated with a brand or product to enhance recall.

12
New cards

Logo/Trademark

A symbol or unique design that represents a brand and differentiates it from competitors.

13
New cards

Early Adopters

Consumers who are among the first to try a new product and influence others' purchasing decisions.

14
New cards

Brand Equity

The value of a brand in the marketplace, based on consumer perception and experiences.

15
New cards

Distinctive Packaging

Unique packaging that helps a product stand out on shelves and attract consumer attention.

16
New cards

Monogram,

Stylized initials of the company that serve as a logo or branding symbol.

17
New cards

Situational Leadership

A leadership style that adapts based on the context and needs of the team.

18
New cards

Strategic Leadership

A style of leadership that focuses on the long-term vision and direction of an organization.

19
New cards

Obsolete

A term used when a product is no longer produced or used due to advancements in technology.