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what is universality?
assumes that conclusions drawn can be applied to everyone, anywhere regardless of their differences- e.g. time, gender and culture
what is bias?
when one group or individual is treated differently, and often more favourable than another
what is culture?
Culture refers to the norms (behaviour) and values (feelings) which exist within a group of people
Subcultures may exist within a dominant society, but nay have their own set of cultural norms, unique to their group
what are the two types of cultures?
Collectivist cultures- value and emphasise the importance of the group
Individualist cultures- value independence and the importance of the individual
What is WEIRD research?
Western
Educated
Industrialized
Rich
Democratic
what is cultural bias?
The tendency to judge all people in terms of your own cultural assumptions
what is ethnocentrism?
Judging others by the standards and values of your own culture
A belief in the superiority of your own cultural group
What is Alpha bias?
Refers to theories that assume there are real and actual differences between cultural groups
e.g. individualist and collectivist cultures
What is Beta bias?
Refers to theories that ignore or minimise cultural differences
What is etic?
Etic- the beliefs that perceptions, behaviour etc are shared by all cultural groups
What is an imposed etic?
An imposed etic occurs when a research method or psychological test that is developed by one group is imposed on another group of people
GIve an example of an imposed etic
Western IQ tests
using IQ tests-> non- Western people appearing less intelligent
what is cultural relativism?
The view that behaviour cannot be judged properly unless it is viewed in the context of the culture in which it originates
what is free will
the notion that humans can make choices and that their behaviour and thoughts are not determined by biological or external factors
what is determinism
opposite of free will
the view that an individual’s behaviour is shaped or controlled by either external or internal forces acting upon the individual, rather than by their will to do something
what is hard determinism
the view that behaviour is caused by something- internal or external factors
belief that free will is an illusion
sometimes referred to as fatalism
should be possible to identify and describe these causes
what is soft determinism
the view that behaviour may be predictable- caused by internal and/or external factors but there is also room for personal choice from a range of limited options/ possibilities
what is biological determinism
the belief that behaviour is caused by biological influences- e.g. genetic, hormonal, evolutionary- that we cannot control
what is psychic determinism
the belief that behaviour is caused by unconscious psychodynamic conflicts that we cannot control
Freud emphasised the influence of biological drives and instincts, and unconscious conflicts
what is environmental determinism
the belief that behaviour is caused by features of the environment- e.g. systems of rewards and punishments- that we cannot control
what are ethical implications
the consequences of research for the participants of the study, the group they represent or society as a whole
what is social sensitivity
research in which there are potential ethical implications for either the participants, the wider group they represent or society as a whole