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Introduction to Business Ethics
Focus: How to act in business situations where moral values conflict.
Why study Business Ethics
To reason clearly about difficult ethical decisions and apply moral principles to real cases.
Core ethical theories
Utilitarianism, Kantian Ethics, Virtue Ethics, Justice
Discussion article example
Is There Anything ChatGPT's AI 'Kant' Do? - explores ethical AI use.
Ethical question
Is it ethical to direct ethical questions to AI?
Rest's Four-Step Model: Moral Awareness
Recognize what actions are possible and how they affect people.
Rest's Four-Step Model: Moral Judgment
Decide which action is morally right.
Rest's Four-Step Model: Moral Intention
Form an intention to act, prioritizing moral considerations over self-interest.
Rest's Four-Step Model: Moral Action
Carry out the ethical action.
Cognitive Moral Development (CMD)
Kohlberg's six stages of moral development.
CMD Stage 1 - Obedience to Authority
Avoid punishment; follow rules strictly.
CMD Stage 2 - Instrumental Purpose
Focus on self-interest or mutual benefit; "What's in it for me?"
CMD Stage 3 - Interpersonal Conformity
Seek approval; be "good" in others' eyes.
CMD Stage 4 - Social Accord & System Maintenance
Follow laws and rules to maintain social order.
CMD Stage 5 - Social Contract & Individual Rights
Balance individual rights with society's welfare; rules can change for fairness.
CMD Stage 6 - Universal Ethical Principles
Follow internal principles (justice, equality), even if they conflict with rules.
CMD Characteristics
Moral judgment is cognitive, stages progress in order, people reason at highest stage reached.
CMD Value
Helps explain ethical reasoning in business; generalizable across cultures; widely used in research.
CMD Criticisms
Gender bias, disguised value judgments, linearity may not predict behavior.
Gilligan critique
CMD reflects male "justice" perspective; women often use "care" perspective.
Derry study finding
Both male and female managers often prioritize care in ethical decisions.
Moral Recognition: Awareness
Noticing a situation has ethical implications; actions affect others.
Moral Recognition: Sensitivity
Understanding how actions impact people; being empathetic.
Moral Recognition: Attentiveness
Regularly paying attention to ethical issues; keeping morality on your radar.
Biological antecedents
Neural events linking emotion & cognition; gender-specific hormones.
Psychological antecedents
Self-regulation; disposition toward utilitarianism or Kantian ethics.
Socio-cultural antecedents
Moral intensity, environmental priming, managerial socialization.
Consequents of moral recognition
Higher awareness → less dishonesty/cheating; higher sensitivity → less bullying, more defending of others.
Limit of moral recognition
Awareness alone does not guarantee moral behavior.
Utilitarianism - main idea
Maximize overall happiness or utility.
Utilitarianism - key principles
Maximize good outcomes overall; impartiality; agent-neutral.
Bentham's Utilitarianism
Focus on total pleasure/pain; quantitative; evaluates actions.
Mill's Utilitarianism
Considers quality + quantity of pleasure; higher vs. lower pleasures.
Ideal Utilitarianism
Values intrinsic goods (knowledge, beauty, love), not just pleasure.
Common objections to utilitarianism
Transplant case; utility monster; incommensurable goods.
Example - Smart Babies
Bentham → sum total pleasure; Mill → quality + quantity; Ideal → intrinsic goods.
Kantian Ethics - founder
Immanuel Kant
Kantian Ethics - key idea
Morality comes from duty and good will, not self-interest.
Categorical Imperative
Supreme principle; rational, universal, absolute.
FUL (Formula of Universal Law)
Act only on rules you could will everyone to follow.
FH (Formula of Humanity)
Treat people as ends, never merely as means; addresses human decision-making.
FRE (Formula of the Realm of Ends)
Act as if you were a lawmaker in a community of rational beings.
Objections to Kantian ethics
Trolley problem, murderer at the door, vagueness of rules.
Discussion example
Faking it in Silicon Valley - evaluate using FUL, FH, FRE.
Virtue Ethics - founder
Aristotle
Virtue Ethics - goal
Cultivate virtues (justice, courage, generosity) to achieve eudaimonia (flourishing).
Functions Argument
Fulfilling human function through reason = good life.
Doctrine of the Mean
Virtue lies between extremes; balance.
Phronimos Argument
The wise person (phronimos) chooses rightly in context.
Objections to Virtue Ethics
Relativism, conflicting virtues, situationalism.
Discussion example
Ethical AI - using AI could deny humans opportunity to cultivate virtue.
Justice - focus
Fairness, impartiality, what we owe to one another.
Eight conceptual contrasts of justice
Conservative vs. Ideal; Corrective vs. Distributive; Procedural vs. Substantive; Comparative vs. Non-comparative.
Main objections to justice
Implausibility, vagueness, conflicts.
Discussion example
Cannabis Social Equity - is leveraging equity guidelines for market access ethical?
Nine Short Case Studies - Key Ethical Questions
ChatGPT: manipulation?; Self-Driving Cars: AI moral standards?; Amazon Fake Companies: competitor deception?; Smart Babies: breed smarter humans?; Israel AI in Gaza: risk civilian harm?; Plastic Turf Fields: harm for convenience?; Cannabis Social Equity: exploit programs?; Faking It in Silicon Valley: "fake it till you make it"?; Little Sins at Work: personal use of resources?
Quick Connections / Key Points
Bentham → actions, total pleasure; Mill → actions, quality & quantity; Ideal Utilitarianism → intrinsic goods; Kant → duty, FH addresses human decision-making; Virtue → character/virtue, balance & context; Justice → fairness; CMD stages → obedience, self-interest, conformity, social order, social contract, universal principles; Gilligan/Derry → men and women often prioritize care.