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Coordinating key Business functions and Resources
What does interdependance mean?
Interdependence refers to the mutual effect that different business functions have on each other and how they work together to achieve common goals
Interdependance: If operations want to expand what would they have to do?
Work with Finance in order too see if the business has funds to expand. Work with HR to see if the business has the employees to expand
Operations
All activities in which managers engage in to produce a good or service
● The production process
Transformation process (Inputs/Outputs)
Inputs are resources used by a business in the transformation process
Outputs are the final goods or services produced by the business.
Transformed VS Transforming resources
Transformed resources (Resources that are changed to make the good or service) e.g Materials, Information , customer feedback
Transforming Resources: Human resources (employees), Facilities used by business
Quality Management
Strategy used by a businesses to ensure products meet customer expectations
Quality Assurance
Systematic = sets standards in production
Prevents defects and problems
Quality Improvement: Continuous
Constant evaluation of improvement of the way things are done
Quality improvement: Total
Total improvement in all aspects of business operations
Quality Control
Inspections at various points in production line
Reduces problems and defects
Marketing
The total system of interacting activities designed to place, price, promote and distribute products to present and potential customers. Aims to find out what customers want and then attempt to satisfy their needs.
Traditional Marketing
Pushing product to customers without regarding needs
Contemporary Marketing
Customer centric approach to marketing factoring needs and wants
Identification of Target Market
Mass market: Wide product range , mass producing , distributing and promoting
Segmented: Market subdivided into Demographic, Geographic and Physchographic
Niche: Small and generally caters for hobbies
Marketing Mix
Price, Product , Place and Promotion
Product
Most important element: includes quality , packaging , design , name and labelling
Price
Amount charged for goods and services
Price: Penetration pricing
Pricing product at lower than the market in order to gain market share
Price: Skimming
Higher prices with established brand identity and quality
Price: phycological
Pricing at $99 instead of $100
Price: Bundelling
More likely to purchase more e.g milk and bread $1
Price: Discounted
Products that are harder to sell
Promotion
Personal selling: Sales people , direct to customers (most of the time free)
Sales promotion: Free samples
Publicity: Positive attention for businesses e.g from fundraising , Local News articles
Advertising: Wider audience however not free e.g printed or electronic : Billboards , flyers and TV
Place
Where product was made
Place Distribution Channels
Producer - Customer (Direct, Fastest)
Producer - retailer - Customer (Brand identity , e.g high end brands selling through Myer)
Producer - Wholesaler - retailer - customer (More wider accessibility e.g supermarkets)
Finance: Cash flow statement
Shows liquidity of business
Inflows: Cash and credit sales
Outflows: Payment for stock and expences
Finance: Income statement (Revenue statement)
COGS = opening stock + purchases - closing stock
Gross profit = Sales - COGS
Net profit = Gross profit - Expenses
Finance: Balance sheet
Assets = Liabilities + Owners Equity
Human Resources: Aquisition
Planning: identifying what job role needs to be filled
Recruitment: Process of finding individuals for position . Internal: Someone already in the business . External : Finding someone outside for role
Human Resources: Development
Training: Teaching staff to be able to perform their job more effectively
Development: Activities which prepare staff to be able to take on other roles
Human Resources: Employee contracts & Maintenance
Employee contracts: Legally binding documents which agree pay, working hours etc
Maintenance: bonuses (non monetary or monetary)
Human Resources: Separation (Involuntary vs Voluntary)
Voluntary (Choice)
Retirement
Resignation
Voluntary redundancy with pay
Involuntary (no choice)
Dismissal : Termination of contract
Involuntary redundancy
Business Ethics
Corporate social responsibility:
Social wellfare of customers , employees and suppliers taken into business decision
Business Ethics: Tripple bottom line
Social , Environment and Profit