GQ

Who is GQ owned by?

Conde Nast, a multinational conglomerate

GQ print circulation

2023

92,000 copies per month

How has Conde Nast responded to the decline in the print industry?

they converged online

they have social media and digital presance

what influence would having a multinational company publish a magazine have on the content of the magazine

global read

celebrities due to bigger budget

mainstream articles

refelct owners ideoligy (attracts succeeders)

what does GQ claim to be

the flagship of men’s fashion and style

How does GQ aim to minimise risk and maximise audiences

mainstream celebs

aligned with luxury brands

multi platform approach

data driven advertising

How have they horizontally controlled the company

Conde nast owns

vogue vanity fair and glamour

who are GQ's target audience

affluent men interested in fashion fitness etc

61% of its readers are ABC1

how do GQ make money

magazine available for free so they heavily rely on advertisements for revenue

website has alot of google ads

How is gender presented in GQ?

the 'new man'

negotiated reading group of in GQ

RP: mainstreamers may think he's too feminine through use of makeup

jacket worn by Jonathan Bailey is £2470- strugglers may reject this.

oppositional reading group of GQ

fashonistas may reject as it is "anti-fashion", it promotes violence through cut nose metal teeth etc.

What narrative theories could you use?

todrov's narrative theory

disruption: 'who is robert pattinson?'

new equilibrium: Audiences thoughts after reading magazine

Why is the presence of Jonathan Bailey and Robert Pattinson important?

They are both teenage heart throbbs, who are both idolised by female audience due to their good looks.

(sex symbols to many men and women)

What does Jonathan Bailey talk about in the article

his journey when coming out to friends and family in early 20s “'during his teen years Bailey learned how to perform as someone he wasn't'

how is Robert Pattinson presented on front cover?

close up shot of Robert Pattinson

pastiche of punk-pop star Billy Idol, blonde messy hair, punk-style makeup, chain

enigma code "who is robert pattinson"

dishevelled hair and casual clothing subverts traditional hyper-polished celebrity covers.

what is the new represention of men reflective of

shifting social attitudes post-2010 towards male identity, mental health, vulnerability, and breaking away from ‘toxic masculinity’

semiotic analysis

aggressive masculinity

direct address

bruised eyes broken nose

why is ‘who is robbert pattison’ relevant

audience positioned to re-evaluate the actor

Pattinson wanted to shake off his boyish persona for his role as Batman

blue background encodes transformation

what does GQ involvement with luxury fashion houses show

GQ sustains its financial model and cultural capital through synergistic relationships with high-end fashion brands.

how is GQ linked with luxury fashion houses

partnership w Dior and Gucci extends beyond advertising into event sponsorship and exclusive editorial features.

Robert Pattinson’s 2020 GQ UK cover story featured Dior Homme,

what does gauntlet think about masculinity in the media

fluidity of identity when it came to representations of masculinity

how is GQ raising questions resulting in audience engagement

Pattinson is raising questions about common beauty standards and his role as a teenage heartthrob.

Bailey might be a charming womaniser in Bridgerton, but the actor is content to discuss his homosexuality, saying, “I’d much prefer to hold my boyfriend’s hand in public than get a part

who is conde nast

own some of “the world’s most iconic brands”,

including Glamour, Vanity Fair, and Vogue

who is conde nast parent company and what do they do

advance publications

includes shares in Reddit and the media conglomerate Warner Bros.

how does Conde nast support Curran and seatons cultural industries

predictable content: celebrity covers, luxury brand adverts

Advance benefits from cross-promotion across Vogue, Vanity Fair, Reddit — silencing independent or radical voices

how does Conde nast reject Curran and seatons cultural industries

occasionally takes creative risks by platforming alternative representations of masculinity

GQ operates in a niche luxury men’s market where audiences may expect aspirational content, so their limited diversity might be more about brand identity than ownership restriction