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Metaphor
A comparison between two things without using "like" or "as"; creates a strong, compact image.
Simile
A comparison between two things using "like" or "as"; creates vivid imagery and helps the reader see something in a new way.
Personification
Giving human qualities to non-human things; makes objects or nature seem lively and lifelike.
Alliteration
Repetition of the same consonant sound at the beginning of nearby words; draws attention to a phrase and can create a harder or softer mood.
Assonance
Repetition of vowel sounds in nearby words; helps the text flow and can create a soft, quiet or calm mood.
Repetition
Repeating the same or similar words; emphasises what is being said and draws attention to an idea.
Emotive language
Words chosen to create an emotional response; makes the writer's attitude and emotions clear.
Connotation
The ideas, images and feelings associated with a word or symbol; helps the reader connect with deeper meanings.
Symbolism
Using an object to represent an emotion, belief or abstract idea; helps the reader understand deeper meanings through the symbol.
Contrast
Using opposite meanings close together; strengthens the differences between two ideas.
Juxtaposition
Placing opposite ideas, words or sections together; highlights differences and makes the reader examine them closely.
Rhetorical question
A question that does not expect an answer; gets the audience's attention and challenges them to think.
Hyperbole
Deliberate exaggeration; emphasises a point and can show the speaker's mood.
Direct speech/dialogue
Quoting or reporting spoken words; makes characters come alive and shows how they speak.
First-person narrative
Uses "I", "me", "my", "we" or "us"; creates immediacy and gives the reader access to the character's thoughts and emotions.
Word choice
The deliberate use of unusual, specialised or technical words; gives specific meaning and can show the writer's knowledge.
Listing
A series of objects, reasons or ideas; emphasises the extent of the topic and can show the writer's knowledge.
Facts and statistics
Specific factual information or numbers; makes the writer seem authoritative and knowledgeable.
Colloquial language
Informal, relaxed language; creates a meaningful connection with a particular audience or social group.
Imperative
A command, usually using a verb; encourages the reader or audience to respond or obey.
Rhyme
Words have the same or similar ending sounds; makes the text memorable and can tie parts of a text together.
Rhythm
A regular pattern of stressed and unstressed syllables; controls the pace and flow of the text.
Slang
Very informal language, often used in direct speech; connects the text to a particular social group and time period.