unit 3: brand equity and brand value chain

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Last updated 2:06 PM on 8/30/26
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29 Terms

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brand equity

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financial perceptions

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brand awareness

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learning advantage

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consideration advantage

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choice advantage

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brand recognition

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brand recall

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brand association

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types of brand associations

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product manufacturer

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product quality and value

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brand loyalty

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committed buyers

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consumers who like the brand

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satisfied buyers

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habitual buyers

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switchers or price-sensitive buyers

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perceive quality

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durability

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serviceability

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style and design

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performance


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features

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conformance quality

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reliability 1

1§

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1


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