The ROI Stats of IAG’s Brand Growth System

Know the numbers. Connect the gaps. Communicate the value. Use these cards to connect a brand’s current gaps to lost revenue, cost of inaction, and the measurable value of stronger growth systems.

XX% of U.S. consumers are loyal to at least one food and beverage brand — driven by recognizable names and consistent product quality.

(Brand Consistency stat)

43%

NOTE: Food and beverage has the highest brand loyalty of any consumer category – but, only when the brand is recognizable.  

Branding consistency improves revenue by up to XX%.

(Brand Consistency stat)

33%

85% of organizations report having brand guidelines — but only XX% say they are enforced, and XX% of brands produce off-brand content as a result.

(Brand Consistency stat)

but only 30% say they are enforced, and 77% of brands produce off-brand content as a result.

60% of restaurant revenue comes from repeat customers.

(customer retention & loyalty stat)

60%

NOTE: This does not account for the referral multiplier: every retained customer who spends 67% more also brings new customers through word of mouth. 

Increasing customer retention by just X% can increase profits by XX–XX%.

(customer retention & loyalty stat)

Increasing customer retention by just 5% can increase profits by 25–95%.

NOTE: Community engagement has the highest ROI for food brands - it impacts profits ($$ they get to keep) vs revenue.

Approximately XX% of first-time restaurant diners never come back.

(customer retention & loyalty stat)

70%

According to the National Restaurant Association, fast casual restaurants generate approximately XX% of sales from repeat customers.

(customer retention & loyalty stat)

68%

NOTE: This does not account for the referral multiplier: every retained customer who spends 67% more also brings new customers through word of mouth. 

Restaurants that build a consistent content strategy see nearly XX% average revenue growth attributable to social media, with measurable lifts within XX–XX days.

(SM & Marketing Infrastructure Stats)

Restaurants that build a consistent content strategy see nearly 10% average revenue growth attributable to social media, with measurable lifts within 60–90 days.

NOTE: For a brand posting inconsistent, low-quality content without a strategy, this gap compounds every week. The cost is not just aesthetic — it is lost acquisition. 

XX% of consumers choose where to eat based on social media.

(SM & Marketing Infrastructure Stats)

74%

NOTE: For a brand posting inconsistent, low-quality content without a strategy, this gap compounds every week. The cost is not just aesthetic — it is lost acquisition. 

XX% of customers check a restaurant’s social media before visiting.

(SM & Marketing Infrastructure Stats)

62%

NOTE: For a brand posting inconsistent, low-quality content without a strategy, this gap compounds every week. The cost is not just aesthetic — it is lost acquisition. 

XX% of diners return specifically because of social media presence.  

(SM & Marketing Infrastructure Stats)

22%

NOTE: For a brand posting inconsistent, low-quality content without a strategy, this gap compounds every week. The cost is not just aesthetic — it is lost acquisition. 

Restaurants with a strategic and consistent social media presence see XX% higher customer retention than those without one.

(SM & Marketing Infrastructure Stats)

27%

NOTE: For a brand posting inconsistent, low-quality content without a strategy, this gap compounds every week. The cost is not just aesthetic — it is lost acquisition. 

A one-star increase in a restaurant’s Yelp rating leads to a XX–XX% increase in revenue for independent restaurants.

(Community Engagement stat)

A one-star increase in a restaurant’s Yelp rating leads to a 5–9% increase in revenue for independent restaurants.

NOTE: Community engagement is one of the highest-ROI investments an independent food brand can make. It converts directly into ratings, referrals, and return visits. 

XX% of customers will abandon a brand after just two bad experiences.

(FOH Brand Alignment & Brand Consistency stat)

70%

XX% of customers stop after a single poor interaction with a brand they love — making FOH operations and service consistency one of the highest-stakes retention levers in the restaurant.

32%

The IAG ROI Brand Growth Systems Justification Close

The question is not whether the investment pays off. The data is clear that it does. The question is how much longer the brand can afford to operate without it. 

And unlike a general marketing agency’s one-time campaign or promotion — the systems IAG builds do not stop working when the engagement ends.