DECA Hospitality and Tourism Vocabulary

Hospitality

meeting the needs of guests with kindness and goodwill.

Food & Beverage Industry

businesses that prepare food for customers.

Vacation

a period of time during which a person rests and is free from daily obligations.

Lodging

a place to sleep for one or more nights.

Recreation

any activity people do for rest, relaxation, and enjoyment.

Travel Industry

business that physically moves people from one place to another.

Business Travel

travel people do as part of their jobs.

Pleasure Travel

travel done for rest and relaxation.

Independent Business

a business that has only one location and one unit.

Chain

a business that has more than one location under the same name and ownership.

Franchisee

the right to do business using the brand and products of another business.

Lodging Property

a business that provides overnight accommodations.

Brand

a name, logo, tagline, or any combination of these that distinguishes a product from its competitors.

Package

a trip that includes several segments of the hospitality business, for one fee.

Hotel Management

the day to day running of a hotel.

Why is the hospitality industry important to the economy?

It generates trillions of dollars and provides many jobs.

List the four segments of the hospitality industry

food service, lodging, recreation, and travel & tourism.

Word of-Mouth Publicity

informal conversation people have about their experiences with a business.

Customer Service

total customer experience with a business.

Empathy

ability to put yourself in someone else's shoes and know how that person feels.

Why is it important for employees to be well groomed and clean?

The image of a hospitality business comes from the impression that is made by its staff.

Peak

season with the highest demand.

Recession

is a period when the economy is slowing down and doing poorly.

Expansion

is a period when the economy is growing and doing well.

Souvenir

an item that reminds you of a place you have visited.

Advertising

the act or practice of calling public attention to one's product and/or service, especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

Upselling

is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.

Market

consists of all the people who could potentially buy what you are selling.

Commercial Food Service

a food and beverage business that competes for customers.

Market Segment

is a subgroup of a larger market with similar needs and wants for the product being sold.

Target Market

is the market segment that you choose to market towards.

Theme

is a specific idea around which something is organized.

Full Service Restaurant

a restaurant in which customers are seated at big tables, give their orders to a server, and are served their food at the table.

Food Production

is the process of changing raw foods into menu items.

Standardized Recipe

a recipe that has been tested for its consistency.

Suggestive Selling

recommending additional products or services to a customer while that customer is buying something else. A hotel reservations front desk might recommend a larger room.

Station

the location in the room where food and beverage is available.

Banquet Servers

the people responsible for serving the food and beverages during the banquet.

Tort

private wrongdoing against another person.

Administrative Law

rules and regulations that have been established by government agencies and have authority to enact and enforce business functions, including aviation, taxation, and commerce.

Retailers

businesses that buy consumer goods or services and sell them to ultimate consumers.

Ground Rules

basic rules.

Business Process Management

focuses on alignment by stressing innovation, flexibility, and technology in order to meet customers' needs.

Organizational Resources

everything that business uses to operate (i.e. equipment, capital, patents, brand names).

Accounting

process of keeping financial records.

Primary Information

collected for purpose at hand (suggestion cards collected from guest).

Secondary Information

collected by others (competitors' website, government documents, online industry report).

Presentation Software

include slides, video, graphics, sound, colour.

Malware

illegal computer program that is used to disrupt computer processes, destroy computer programs, and access confidential business info.

Trade/Professional Organization

consist of individuals or groups that work within a particular industry; benefits include networking opportunities, establishment of consistent industry standards, trade shows, and venues for members to further education within industry.

Product Extension

(i.e. hotel chain added to new line of hotels).

Podcast

digital audio or visual programs that can be automatically/manually downloaded from Internet to customers' mp3 players or computers.

Social Bookmarking Websites

allow subscribers to post, tag, and rank links to articles, blogs, photos, and video online.

Filters

computer programs that block out unwanted information, such as junk emails.

Digital Colour

one aspect of digital imaging which develops computer-generated ads and promotional materials and printing of those materials.

Amplified Word-of-Mouth

marketeers purposely encourage their customers to share information about business with others in community.

Factual Strategy

involves explaining what product is, what it does, and how it benefits consumer.

Advertising Proof

shows advertiser exactly way that ad will appear in print after it is typeset.

Database

computerize storage for info. and facts; can be tracked down.

Intermediaries

go-betweens (i.e. distribution channel members).

Fiscal

public treasury/revenue.

Quotas

proportional part/share of fixed total amount.

Requisition

written request to obtain supplies/ingredients.

Queues

data and programs waiting to be processed.

Gophers

designed for distributing, searching, and retrieving documents over the Internet.

Liability

A company's legal debts or obligations that arise during the course of business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.

Phishing

occurs when a scammer sends out an e-mail pretending to be a legitimate company, such as a credit-card company, in order to gain personal information. The phisher typically sends readers to a fake website that asks them to enter personal information, which can include credit card numbers, social security numbers, bank account numbers, etc. It's a good idea to be especially suspicious of any requests for personal information you receive online. Avoid giving out personal information unless you contact the company yourself.

Insurance

a practice or arrangement by which a company or government agency provides a guarantee of compensation for specified loss, damage, illness, or death in return for a payment.

Product Placement

a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.

Autocratic

a leadership style in which the leader dictates policies and procedures, decides what goals are to be achieved, and directs and controls all activities.

Consensus

participants have shared values and goals, and have a broad agreement on specific issues and overall direction. Consensus implies that everyone accepts and supports the decision, and understands the reasons for making it.

Democratic

involves a team guided by a leader where all individuals are involved in the decision-making process to determine what needs to be done, and how it should be done. The group's leader has the authority to make the final decision of the organization.

Laissez Faire

leaders try to give the least possible guidance to subordinates, and try to achieve control through less obvious means. They believe that people excel when they are left alone to respond to their responsibilities and obligations in their own ways.