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selective attention
focusing conscious awareness on a particular stimulus.
cocktail party effect
your ability to attend to only one voice within a sea of many as you chat with a party guest
inattentional blindness
failing to see visible objects when our attention is directed elsewhere.
change blindness
failing to notice changes in the environment; a form of inattentional blindness.
perceptual set
a mental predisposition to perceive one thing and not another.
affects top-down; hear, taste, feel, see
schemas
concepts we form through experience; organizes and interprets unfamiliar info; assimilate and accommodate
context
“eel is on the orange” we perceive the first word as peel
motivation
gives us energy as we work toward a goal; walking destination seems longer when tired
emotion
sad music playing = perceive sad meaning in homophones; die rather than dye
gestalt
an organized whole. Gestalt psychologists emphasized our tendency to integrate pieces of information into meaningful wholes.
figure-ground
the organization of the visual field into objects (the figures) that stand out from their surroundings (the ground).
grouping
the organization of the visual field into objects (the figures) that stand out from their surroundings (the ground).
depth perception
the ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance.
visual cliff
a laboratory device for testing depth perception in infants and young animals.
binocular cues
a depth cue, such as retinal disparity, that depends on the use of two eyes.
convergence
a cue to nearby objects’ distance, enabled by the brain combining retinal images.
retinal disparity
a binocular cue for perceiving depth. By comparing retinal images from the two eyes, the brain computes distance — the greater the disparity (difference) between the two images, the closer the object.
monocular cues
a depth cue, such as interposition or linear perspective, available to either eye alone.
stroboscopic movement
an illusion of continuous movement (as in a motion picture) experienced when viewing a rapid series of slightly varying still images.
phi phenomenon
an illusion of movement created when two or more adjacent lights blink on and off in quick succession.
autokinetic effect
the illusory movement of a still spot of light in a dark room.
perceptual constancy
perceiving objects as unchanging (having consistent color, brightness, shape, and size) even as illumination and retinal images change.
color constancy
perceiving familiar objects as having consistent color, even if changing illumination alters the wavelengths reflected by the object.
brightness constancy
perceive an object as having constant brightness even as its illumination varies
relative luminance
the amount of light an object reflects relative to its surroundings
shape constancy
we perceive the form of familiar objects as constant even while our retinas receive changing images of them
ex: a door looks trapezoidal as it opens, we perceive it as rectangular
size constancy
we perceive an object as having an unchanging size even while our distance from ti varies
ex: we assume a far away bus is large enough to carry people
critical period
an optimal period when exposure to certain stimuli or experiences is required.
perceptual adaptation
the ability to adjust to changed sensory input, including an artificially displaced or even inverted visual field.
cognition
all the mental activities associated with thinking, knowing, remembering, and communicating.
metacognition
cognition about our cognition; keeping track of and evaluating our mental processes.
our thinking when planning and assessing our understanding and performance; monitor and evaluate learning
concepts
a mental grouping of similar objects, events, ideas, or people; simplifies our thinking
ex: concept chair includes many items: high chair, reclining chair, dentist chair
ex: without concepts we can’t say “I want to earn money” because ppl aren’t born w a concept of earn or money
prototype
birdiest bird
a mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories (as when comparing feathered creatures to a prototypical bird, such as a crow).
when smth fails to match prototype, we are slower to recognize the category
assimilate
interpreting our new experiences in terms of our existing schemas; before accommodating
accommodate
as we interact with the world, we adjust our schemas to incorporate information provided by new experiences
ex: child learns that original dog schema is too broad and __ by refining the category
creativity
the ability to produce new and valuable ideas.
aptitude
ability to learn; creativity is supported by a certain level
convergent thinking
narrowing the available problem solutions to determine the single best solution.
divergent thinking
expanding the number of possible problem solutions; creative thinking that diverges in different directions.
functional fixedness
occurs when our prior experiences inhibit our ability to find creative solutions
ex: bricklayers may only see a brick as part of a home raither than as a possible doorstep
expertise, imaginative thinking skills, a venturesome personality, intrinsic motivation, creative environment
five components of creativity
expertise
well developed knowledge; furnished ideas, images and phrases we use as mental building blocks
the more blocks = more chances to combine them in new ways
imaginative thinking skills
ability to see things in new ways, recognize patterns, and make new connections
venturesome personality
seeks news experiences, tolerates ambiguity and risk, and perseveres in overcoming obstacles
intrinsic motivation
quality of being driven more by interest, satisfaction, and challenge than by external pressures
focus less on extrinsic motivators: meeting deadlines, impressing people, or making money — than on the pleasure and stimulation of the work itself
creative environment
sparks, supports, and refines creative ideas; most eminent inventors were mentored, challenged, and supported by their colleagues; supports innovation, team building, and communication
develop expertise, time for incubation, set aside time for the mind to roam freely, experience other cultures and ways of thinking
ways to boost the creative process
executive functions
cognitive skills that work together, enabling us to generate, organize, plan, and implement goal-directed behavior.
trial and error
ex: Thomas Edison tried thousands of light bulb filaments before stumbling upon one that worked
no method or system
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem.
heuristics
a simple thinking strategy — a mental shortcut — that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than an algorithm.
insight
a sudden realization of a problem’s solution; contrasts with strategy-based solutions.
before, the problem solvers’ frontal lobes were active; at the instant of discovery, there was a burst of activity in the right temporal lobe
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence.
fixation
in cognition, the inability to see a problem from a new perspective; an obstacle to problem solving.
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past.
predisposes us to how we think
intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning.
representative heuristic
judging the likelihood of events in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information.
stereotype
a prototype of members of certain racial groups; may unconsciously use the representativeness heuristic when judging individuals. The result is racial bias
gambler’s fallacy
If people observe random events happening repeatedly (flipping a coin and having it land on heads eight times in a row), they may unconsciously use the representativeness heuristic when judging the likelihood of future events (assuming the coin will surely land on tails the next time)
availability heuristic
judging the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common.
overconfidence
the tendency to be more confident than correct — to overestimate the accuracy of our beliefs and judgments.
belief perseverance
the persistence of one’s initial conceptions even after the basis on which they were formed has been discredited.
motivated reasoning
Rather than using evidence to draw conclusions, they used their conclusions to assess the evidence
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
nudge
framing choices in a way that encourages people to make beneficial decisions.
planning fallacy
overestimating our future leisure time and income
sunk-cost fallacy
we stick to our original plan because we’ve invested our time, even when switching to a new approach could save us time