employer branding

What is employer branding?

is the process of strategically managing and influencing how a company is perceived as an employer by both current employees and potential job seekers

Why is it important?

Clients do not come first, employees come first. If you take care of your employees, they care of your clients

What is DEI?

Diversity

Equity

Inclusion

What is the employer branding framework?

→ enabling the promise (internal)

→ making the promise (external)

What is the brand equity model?

3 components:

• culture/ organization identity → employer brand loyalty → productivity

• employer brand association → employer image → attraction

What are the employee value propositions (5)?

• innovation

• sustainability

• career growth

• work-life balance

• diversity-inclusion

What are the employer communication channels?

• owned media

• earned media

• paid media

What are the employer branding strategies? (2x2)

Internal branding:

1) Employee advocacy: brand ambassadors

2) workplace culture: different advantages

external branding

1) recruitment: storytelling

2) intership program: LT acquisiton

How can we measure the employer brand success?

• brand metrics

• key employer metrics

What is the 4 keys employer branding metrics?

• employer brand index : reputation

• employee net promoter score: internal brand loyalty

• talent attraction metrics : cost per hire, retention rate, application rate

• benchmarking employer brand perception: reputation analysis using survey & social listening

What are the 2 brand attraction metrics?

satisfaction & engagement

What are the future trends in employer branding?

• AI & data-driven employer branding: predictive analytics for employee engagement

• metaverse workplaces : virtual employer branding experiences

• Hyper-personalized recruitment marketing: AI driven targeted job ads