Field Experiments

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Last updated 10:54 PM on 7/7/26
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4 Terms

1
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Greater WHAT validity than lab experiments

Greater EXTERNAL validity than lab experiments

2
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Less likely to be subjected to WHAT because participants have no idea their being studied

Less likely to be subjected to DEMAND CHARACTERISTICS because participants have no idea their being studied

3
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Cons

  • The situations are not controlled so it makes it difficult to rule out the impact of WHAT

  • Not always possible to assign participants WHAT to conditions (the participants create their own conditions)

Cons

  • The situations are not controlled so it makes it difficult to rule out the impact of EXTERNAL INFLUENCES 

  • Not always possible to assign participants RANDOMLY to conditions (the participants create their own conditions)

4
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None

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