principles of speech writing

Choosing a topic

The process of selecting a suitable subject for a speech, considering factors such as timeliness, relatability, interest, audience engagement, and personal motivation.

Analyzing your audience

Examining the characteristics and preferences of the audience to better tailor the speech to their needs, including demographic analysis (age, gender, culture, etc.), psychological analysis (values, opinions, attitudes, etc.), and situational analysis (size, occasion, setting, etc.).

Sourcing the information

Gathering reliable and ethical references, extracting important points, and taking good notes to provide supporting information for the speech.

Outlining & organizing your speech

Defining the purpose of the speech (general and specific), developing a main idea, and structuring the content in a logical and coherent manner.