The strategic alternatives from which organization chooses as it manages its operations simultaneously across several industries and several markets.
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Diversification
The number of different businesses that an organization is engaged in and the extent to which these businesses are related to one another
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Related Diversification
multiple products or businesses that correlate and can be mutually beneficial
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Unrelated Diversification
Multiple products or businesses that have to relation or synergy
ex Quaker oats selling oats and clothes
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Distinctive Competence
something an organization does exceptionally well
Ex - making superior quality goods
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Key Components of Strategy
Distinctive Competence Scope Resource Deployment
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Resource Deployment
how an organization will distribute its resources in areas in which it competes.
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Scope
range of markets in which an organization will compete
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Effective strategy
Promote a superior alignment between the organization and its environment and the achievement of its goals.
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Internal environment
conditions and forces within an organization
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External Environment
General and Task environment
What does the Economic dimension tell us? Economic dimension is the health of the economic system in which the organization operates Some key indictions for managers: Unemployment rate GDP Inflation Unemployment - when it's high \= economic recession, easy to find workers - when it's low \= economic prosperity, hard to find workers
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General Environment
is a set of broad dimensions and forces in an organization's surroundings that determine its overall context
Economic Dimension Technological Dimension Sociocultural Dimension Political-Legal Dimension International Dimension
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Task Environment
is composed of specific groups and organizations that affect the firm
Is a firms leadership's intention, beyond their legal and economic obligations, to do right things and act in ways that are good for society.
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Strategic planning process
A process that helps an organization allocate its resources under different conditions to accomplish its objectives, deliver value, and be competitive in a market-driven economy
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SWOT analysis
\ Strengths Weaknesses Opportunities Threats
intends to formulate strategies that support the mission
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Business Level Strategies
differentiation - different/unique
cost leadership - cheapest or leads the cost in the market
focus- targets a buyer
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Corporate Level Strategies
Single Product Strategy - Only one Product is made (WD40)
Related Diversification - Multiple products or business that correlate and can be mutually beneficial
Unrelated Diversification - Multiple products or business that have no related or synergy
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Matching questions will cover: - Management Theories within each of the Perspectives we explored in Chapter 1. - The General and Task environments - Business and corporate level strategies