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kinds of questions
description
prediction
explaination
description questions
what happens
prediction questions
when does it happen (does this happen when a certain something occurs)
explanation questions
why does it happen
after forming a question
form a theory
theory
general explanation of phenomenon
answers why does it occur
exaggerates some factors (those seen as important to explanation) and ignores or minimizes other
a good theory
organizes existing knowledge
explains phenomena in elegant brief way
draws attention to important processes
guide measurement decisions
identifies specific predictions and hypotheses
hypothesis
a specific, testable, and disconfirmable statement of theory to study
social sciences measure
constructs
construct
abstract idea
e.g. love, self-esteem, well-being, happiness, socioeconomic status, health
operationalization
translation of an abstract construct into concrete term to be measured and studied
construct validity
extent to which a measure of a construct is a good and valid measure of that construct
am i really measuring what I say I am measuring
methods of operationalization
self reports, systematic observation
self reports
data provided by the participants themselves
considerations:
-framing of questions
-beware of hidden assumptions in your questions
pros of self report
easy to administer
relatively fast and cheap
can assess exactly what we want to know
cons of self report
people dont always tell the truth
people dont always know the truth
systematic observation
any data not provided by participants
considerations:
-who should do the observing (usually independent of relationship)
-what are they going to observe
observable points
verbal communication
non verbal communication
written communication
physiological responses
pros of systemic observation
very powerful- can watch how people actually behave
rich data, great detail
cons of systemic observation
very expensive and time consuming
hard to observe some things
design of study
correlational research, experimental research
correlational research
determines whether two naturally occurring variables are related to one another
what can be concluded from correlational research
strength of association
direction of association
directions of association
positive correlation (a^ b^)
negative correlation (a^ bv)
zero correlation (a^ b neither ^ or V)
pros of correlational research
can be used to study variables that you cannot experimentally manipulate (ethically or practically)
cons of correlational research
correlation does not imply causation
possible explanations for a correlation between x and y
x causes y
y causes x
relation is the result of a third variable that causes both x and y
kinds of correlational studies
cross-sectional, longitudinal
cross-sectional
all variables are measured at one point in time
longitudinal
measures of same individual are collected at multiple time points
used to describe and predict changes over time
gets closer to causal statements
correlational studies work best if
controlled or adjusted for possible third variables
issues related to longitudinal data
how long should interval between measurements be (need enough time for change to occur)
daily diary studies: spouses answer questions each day (helps reduce sentiment override)
experimental research
manipulate one factor while controlling other factors (holding them constant)
some people exposed to a factor (experimental group) others not (control)
allows you to determine whether x CAUSES y
four defining features of an experiment
dependent variable
independent variable
control
random assignment
dependent variable
the outcome you wish to measure
independent variable
the variable you manipulate thought to cause the DV
control
all aspects of the situation must be help constant, except for the IV
random assignment
each participant must have the same chance of being on a given condition
if there is no random assignment,
it is not an experiment
if it is not an experiment,
you cannot make causal conclusions
five components of a research article
title and abstract
introduction
methods
results
discussion
title and abstract
provides an overview or concise summary of the paper (map for understanding)
what to look for in title and abstract
what are the major ideas addressed in the paper? are the studies correlational or experimental? what were the main findings
introduction
describes what is being studied and why
introduction includes
discussion of the theory guiding the research
reviews prior research on this topic
highlights a gap in out understanding of the topic
presents the hypotheses that will be tested
what to look for in introduction
why is this interesting or important to study
what is the gap the authors hope to fill
what specific hypothesis are tested
what constructs will the author focus on
do the authors make a compelling case for their hypotheses
methods
describe in detail how the study was conducted
methods includes
participants: who was the sample? how were they selected for the study
measures: describes how the constructs were operationalized
procedure: explains the step-by-step process of conducting the study
what to look for in methods
is the sample appropriate for the research question
what were the predictor variables/IVs and outcomes variables/DV’s used in the study? how were they assessed
was there anything about the study design that may affect the interpretation of results?
results
presents the statistical analyses used to test the hypotheses
often very technical but contain descriptions of findings in everyday language as well
you are not expected to understand the ins and outs of all
what to look for in results
did the results support the authors’ hypotheses? did they find what they expected to find?
did any finding emerge (or fail to emerge) that call the authors’ conclusions into question
were any of the results surprising
discussion
describes the implications of the findings
discussion includes
begins with a conceptual overview of the results
explains why the results are important and how the extend our understand of the topic
speculates on future directions for this line of research
discusses the potential limitations of this study
what to look for in discussion
are the authors’ conclusions justified, or do they overstate their case?
do the data strongly, moderately, or weekly support the conclusions
are there other ways to interpret the results?
what are the implications of the findings? what future research would you like to see on this topic
the fundamental theory of interpersonal attraction
we are attracted to those who
have the capacity to reward us
who may be willing to do so
#1 predictor of desire for second meeting, the only indicator
physical attractiveness
self report on physical attractiveness (American Couples Data)
males value attractiveness more than females regardless of sexual orientation
females value social resources more than males, regardless of sexual orientation
what we say we want in an ideal mate
does not necessarily predict which potential mate we actually pursue
speed dating on physical attractiveness
both were just as likely to chose physical attraction, none cared about earnings
why is physical attractiveness so important
halo effect
halo effect
knowing abt one quality makes you assume that you know a lot abt other qualities
ex. what is beautiful is good
We assume that beautiful people
possess other desirable traits, and we seek to benefit from these traits.
attractive people are more sociable
experience less rejection?
we are attracted to others who have similar
demographics, attitudes, values, and personality
caveat similarity attraction
perceived similarity matters more than actual similarity
why does similarity promote attraction
validating
ease of interaction
anticipate greater acceptance
attitudes and background
often matter the most in attraction
exposure is directly proportionate to
attraction
proximity and familiarity
we like what we know, more exposure, more we tend to like it
similarity effects may bias against interracial attraction but familiarity with other races
may reduce this bias
stage one
appraisal of initial afftraction
stage two
decision to make an overture
reciprocity principle
we like those who like us
“golden rule of attraction”
Why is reciprocity so attractive
people dislike rejection
once reaching a moderate to high chance of success
chance acting increases
we like people who
like us despite being generally selective
dyadic reciprocity
tendency for you to like a person who uniquely likes you
generalized reciprocity
tendency for you to like a person who generally like others
platonically we like
people who like everyone
stage three
strategic self-presentation
moderate confidence leads to
strategic self presentation
high confidence leads to
self expression
Time and place
of the overture matters
stage four
build-up of rapport
if no build of rapport
abort!