Basic Vs. Applied Research

basic research

pure science that aims to increase the scientific knowledge base
-answer questions about how/why we behave; cognition, emotions, motivation, learning, psychobiology, personality, development, social behavior
-decision making and cognitive demand
-why do people fall in love
-what contributes to someone bullying

applied research

scientific study that aims to solve practical problems
-enhance quality of life; practical problems and potential solutions; program evaluation
-relocation after divorce
-DARE program

Basic vs. Applied Research

Applied research (driven by theories) is research that seeks to answer a question in the real world and to solve a problem. Basic research is research that fills in the knowledge we don't have; it tries to learn things that aren't always directly applicable or useful immediately.
-more of a continuum no clear distinction

basic research examples

-what is the impact of being observed by others on performance tasks like math?
-how do neurons generate neurotransmitters
-do we process visual images and sounds simultaneously?

applied research examples

-do violent video games increase aggression among children and young adults
-how can a city increase recycling by residents
-which strategies are best for coping with climate change?