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conservative
one who favors limited govenrment intervention, particularly in economic affairs
exit polls
polls conducted as voters leave selected polling places on Election Day
liberal
one who favors greater government intervention, particularly in economic affairs and in the provision of social services
libertarian
one who believes in limited government interference in personal and economic liberties
margin of error
a measure of the accuracy of a public opinion poll within statistical parameters
moderate
a person who takes a relatively centrist or middle-of-the-road view on most political issues
political ideology
the coherent set of values and beliefs about the purpose and scope of government held by groups and individuals
political socialization
the process through which individuals acquire their political beliefs and values
push polls
polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate
random sampling
a method of poll selection that gives each person in a group the same chance of being selected
sample
a subset of the whole population selected to the questioned for the purposes of prediction of gauging opinion
sampling error
errors resulting fromt he size or the quality of a survey sample
social conservative
one who believes that the government should support and further traditional moral teachings
straw polls
unscientific survey used to gauge public opinion on a variety of issues and policies
tracking polls
continuous surveys that enable a campaign or news organization to chart a candidate’s daily or weekly rise or fall in support.