EY-Parthenon Presentation

Who came to speak from EY?

Tom Stroud

What professional background does Tom Stroud come from?

Operations and growth strategy consulting, as well as marketing analytics

How many countries has Tom Stroud traveled to for work and for leisure?

* For Work: 16
* For Leisure: 44 more

How was Tom Stroud once where we are today?

1. He took this class
2. He lacked “real world” experience
3. He was ambitious and sought a great career

Why is D270 a good class?

* Hard skills get you the job, but SOFT SKILLS help you be good at it
* Key is the ability to navigate an increasingly global environment
* Your job might send you on an international assignment alone

Where was Tom asked to move for a year and a half in 2001?

Korea

What did Tom do in Korea?

Support the development of all the IT systems and infrastructure for the FIFA World Cup

What was Tom asked to do in 2010?

Develop a multinational product positioning strategy for Unilever’s Personal Wash category (Germany, India, China, and Turkey)

What was Tom asked to do in 2013?

Lead a mixed on-shore/off-shore team to develop new marketing effectiveness measurement methodologies and execute client projects (India)

What four truths did Tom learn from his experiences?

1. Communication approaches differ greatly
2. Authority structures shape the work
3. Social norms must be understood
4. Try everything legal

What did Tom say about Communication Approaches

* Different communication styles
* Different messaging
* Ex: America = direct, Korea/Japan = indirect

What did Tom say about Authority in the workplace?

* Age
* Hierarchy

What did Tom say about Social Norms?

* Working norms
* Personal relationships v.s. business relationships
* Platinum Rule

What is the Platinum Rule?

Treat others the way they want to be treated

What did Toms say about trying things?

* Foods
* Experiences

What should you do when your travel abroad according to Tom?

* Customize your approach
* Do your homework beforehand
* Be open-minded

What countries is Tom’s GlobeSmart Profile most similar to?

America and Germany

What countries is Tom’s GlobeSmart Profile most different from?

Korea, Japan, India, China

What is Tom’s advice to us students?

Start mastering the skills that you’ll learn in this class NOW and make the most of the experiences that Kelley offers

What does Tom say we should do at Kelley?

1. Take advantage of the international learning opportunities
2. Meet the people around you
3. Take the time to get to know the faculty

How did Tom Stroud end up presenting in D270?

Tom was interviewing Kelley students and went to Professor Garcia’s class to stand in

What story does Tom connect the Platinum Rule to?

Coffee/Tea