FDM Final

Formal, expressive, symbolic

Three qualities when studying for aesthetics

Formal

Physical things you see

Expressive

How you feel

Symbolic

What do symbols represent

Aesthetic principles

How you use tools

Aesthetic elements

tools for aesthetic

gestalt theory

the whole is greater than sum of its parts

Components of gestalt

Procimity, closure, area, symmetry, similarity, continuity

Name aesthetic principles

repetition, transition, contrast, proportion, sequence

Name aesthetic elements

color, texture, shape & form, line, space

Knock-off

copy of design (like zara)

Counterfiet

exact replica of item and selling it as own (DH gate, fakes)

3 methods of manufacturing

unit, modular, bundle

Unit production

one person makes the whole piece

Bundle system

one person is responsible for one portion of the garment

Modular system

groupwork

Offshore production

Making goods from other countries (not US)

Brand extensions

Ralph Lauren extended to POLO

Market segment

dividing the market into niches

Liscensing agreement

Allowing one company to use another company brand to sell more. (Ex: hello kitty shirts at Uniqlo)

leased department

Allowing brands to lease a space in a department store.

positioning

Finding hole or gap in the market to place your brand.

niche market

Targeting a specific demographic.

segment market

Category of merchandise that focuses of style differences (General target).

demographics

age, income, sex, education, race

psychographics

attitudes, beliefs, values, personality

Product-oriented

ad is focused on showing the product

Image-oriented

ad is focused on showing the image or feeling it conveys

Oppotunistic buying

Involves negotiating lower prices for outdates or poor-quality products

Three methods of buying for retail store

Central merchandising plan, warehouse (basic merchandise), price agreement plan

Robinson Patman Act

Wholesale prices are same for traditional stores no matter what size your company is.

retail apocalypse

Overconsumption, changing buying patterns, pandemic

Extraction, distillation, expression, softact.

ways to extract fragrance

Expression

Only extraction method for citris fruits

DeBeers

What company had a monopoly on the diamond industry until the 2000s?

* controled production by owning mining fields

blood diamonds

diamonds from countries w corruption and war

Kimberly Process

Ethical diamonds

Rana Plaza, Bangladesh

What was the deadliest garment industry tragedy ever?

60-70%

What percent of clothing was made in the US in the 1960s?

2-3%

What percent of clothing in currently made in the US?