ICDC marketing cluster

Deion is part of the shipping and receiving department for a retail store. He and his colleagues get along well, as they take lunch together every day and sometimes got to dinner after work. Deion and his colleagues are considered a(n):

A) Committee

B) Collectivist Society

C) Subculture

D)Organizational Culture

C) Subcultures

McKenzie purchases insurance that will cover repairs for her home in the event of a disaster or occurrence that damages it. McKenzie has purchased coverage.

A) Dwelling

B)Personal Liability

C)Personal Property

D) Loss of Use

A) Dwelling

Leo receives a call from a telemarketer claiming to be a researcher conducting a poll. In reality, the telemarketer is attempting to solicit a donation rather than conducting a research poll. This is an example of:

A) Frugging

B)Sugging

C)Bargaining

D) Advertising

A) Frugging

Which of the following is a way in which channel management leads to successful marketing:

A) Writing the plan and strategy

B) Implementing and managing your plan

C) Assessing your current situation

D) Setting Objectives and goals

D) Setting Objectives and goals

Which of the following is a way in which channel management leads to successful marketing:

A) It limits the ability to adjust marketing campaigns

B) It eliminates the production of poor-quality products

C) It helps businesses reach their target audience

D) It prevents marketers from controlling their messages

C) It helps businesses reach their target market.

Key details and characteristics of an organization or company are called data:

A) Firmographic

B)Geographic

C) Topographic

D) Demographic

A) Firmographic

Which of the following sources of info is most likely to help salespeople learn more about their competition:

A) Sales Representatives

B)Manufacturers

C)Trade Exhibitions

D)Customers

C) Trade Exibitions

Matilda creates a survey with a zero to ten scale for evaluating how likely customers are to recommend her business to their friends. She's employing which of the following techniques to gather customer voice data:

A) Recorded call data

B) Live Chat

C) Net promoter score

D) Focus groups

C) Net promoter score D

Which of the following is an example of a business developing products or services in response to trends:

A) A restaurant offering gluten-free, low-carb, and vegetarian options.

B) A toy agency tweaking its products based on its competitors limitations.

C) A cell phone company changing its products based on an online survey.

D) A A cleaning company altering its services due to customer complaints.

A) A restaurant offering gluten-free, low-carb, and vegetarian options.

Employees who prefer to act independently and devise their own solutions will adapt more easily to which of the following management styles:

A) Authoritarian

B) Democratic

C) Republican

D) Lasissez-faire

D) Lasissez-faire

Which of the following is an example of a seller's market:

A) There are many vacant houses in a new neighborhood.

B) A caterer made too many cupcakes for a wedding.

C) When gas prices rise, people still purchase the same amount.

D) People will pay hundreds above face value for concert tickets.

D) People will pay hundreds above face value for concert tickets.

Which of the following is most likely a source of primary marketing data:

A) Former employees

B) Sales invoices

C) Industry reports

D) Government reports

A) Former employees

Green Apron, a meal delivery service, only sells its proportioned recipe ingredients as a kit. This is an example of what bundling strategy?

A) Pure bundling

B)Cross-sell bundling

C) New product bundling

D) Gift bundling

A) Pure bundling

Exploratory research is often conducted to:

A) make specific predictions

B) Clarify concepts

C) perform clinical trials

D) test-market a product

B) Clarify concepts

A good example of a vision is , while is a goal.

A) shortening customer wait time; being known for outstanding customer service.

B) being the leader in your industry; adding a new product this year.

C) increasing sales; increasing sales by 5%

D) losing ten pounds; wasting healthier foods

B) being the leader in your industry; adding a new product this year.

Understanding that customers don't just buy products, they buy what the product can do for them is a foundational concept illustrated by selling.

A) idea

B) feature-benefit

C) suggestion

D) personal

B) feature-benefit

Which of the following is an example of fairness in marketing:

A) A company is open to the public about its procedure and operations.

B) An organization makes an effort to give back to the community.

C) A company commits to offering competitive wages for its employees.

D) A business advertises without attempting to mislead customers.

C) A company commits to offering competitive wages for its employees.

Basic research is different than applied research in that basic research:

A) looks to discover new info

B) aims to solve a problem

C) is more practical in nature

D) is curiosity-driven

D) is curiosity-driven

Which of the following types of innovation is least likely to be noticed by customers:

A) Periodic

B) Purchase

C) Product

D) Process

D) Process

When Ben's boss asks him to review an advertisement and pay particular attention to the text set in large type at the top of the ad, he's really being asked to review the

A) illustration

B) white space

C) copy

D) headline

D) headline