Exam 2 Mass Media and Social Media

Digital Divide

The gap between those who have easy access to digital technology and those who do not.

Dominant Ideology

The set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests.

Gatekeeping

The process by which a small number of people or organizations control what information is presented to the public.

Hyper-consumerism

Excessive focus on the consumption of goods and services

Influencer

An individual with significant online presence who can affect others’ purchasing decisions or opinions.

Mass Media

Forms of communication that reach large audiences, such as television, newspapers, and the internet.

Opinion Leader

A person who influences others’ attitudes or behaviors due to expertise or social standing.

Social Capital

The networks of relationships among people that facilitate cooperation and benefits society.

Social Media

Online platforms that enable users to create, share, and interact with content and each other.

Stereotype

A generalized belief about a particular group of people.

Functionalist Perspective

Media serves key functions like socialization, enforcement of norms, and cohesion.

Interactionist Perspective

Focuses on the day-to-day interactions and meanings people derive from media.

Conflict Theory

Emphasizes how media reinforces power structures and perpetuates inequality.