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Rhetoric
The art of using language effectively to inform, persuade, or motivate an audience
Rhetorical situation
The context in which communication takes place, including the relationship between the author, audience, purpose, and message
Rhetorical diamond
A model that shows the key elements of a rhetorical situation
Context
the circumstances or background influencing the message
Purpose
The goal or reason for communicating
Message
the main idea or argument conveyed
Exigence
The event or problem that calls for a response
Ethos
appeal to credibility or ethics
pathos
appeal to emotions
logos
appealing to logic or reason
Tone
the authors attitude towards the subject or audience
Mood
The overall feeling or atmosphere a text creates for the reader
Diction
The author’s choice of words and their effect on meaning or tone.
Syntax
The arrangement of words and phrases to create sentences.
Denotation
The literal, dictionary definition of a word.
Connotation
The emotional or cultural meaning associated with a word beyond its literal definition.
Rhetorical question
A question asked for effect, not meant to be answered.
Understatement
Intentionally making something seem less important than it is.
Paradox
A statement that seems contradictory but reveals a deeper truth.
Anecdote
A short, personal story used to illustrate a point or engage the audience.