VOGUE malala yousafzai

What does her lipstick, nail polish and gold jewellery suggest?

-She is at home with her new culture, living as a confident new woman in Britain.

-understated silver-grey and gentle glint of gold from jewelry gives a sense of elegance and glamour

What does the way her dupatta is placed connote?

the way it is gently folded creates a classic, elegant look that is iconic and almost gives a mythic status- linking with the caption "legend"

What does the graceful positioning of her hands connote?

-follows the flow of the fabric of the scarf

-expresses femininity, thoughtfulness, and modesty.

-could also suggest the importance of hand gestures in traditional Indian dance

What does her direct gaze connote?

-suggests a personal, direct, and honest connection- that she can be trusted

-this encourages us to be like her

When was Malala Yousafzai's VOGUE magazine published?

July 2021

When and where was VOGUE first issued?

-New York

-1892

-issued as a high society diary

When was VOGUE bought?

-1905

-by American Publisher Conde Nast

What alterations did Conde Nast make to VOGUE?

-made it into a women's fashion magazine, though still aimed at upper classes

-also created different overseas versions (British vogue)

When was British vogue launched?

1916

What is vogue like now?

-still produced by Conde Nast (and successful in the UK, despite dwindling print sales in the magazine marketplace)

Who is now the editor of vogue since December 2017?

-Edward Enninful

-a former model, he brought with him a strong social media following

What changes has Edward Enninful brought to vogue's editing?

-made important changes to the content and representations featured in the magazine

-increased digitcal subscriptions and stabalised print sales

-influenced significant chnages in the wider magazine marketplace

What were British vogues statistics like in 2021?

-an average circulation figure of 191,000 issues of the print magazine each month

-claims to have 5.3 million digital subscription

-and a social media following of 14.3 million

What type of magazine is vogue classed as?

-glossy, monthly, women's lifestyle consumer magazinne

Who is vogue's audience?

-ABC1 fashion and style-conscious women who are educated, sophisticated and wealthy

-traditionally targeted an older female audience of 30-45-year-olds, you could say its audience has now broadened to appeal to younger readers, and more culturally diverse readers

-mainstream

What is one thing vogue relies upon for revenue?

-advertising

-most pages are adverts for high-end consumer brands

-to appeal to advertisers, vogue emphasizes the wealth and status of its ABC1 readership (spends an average of £8K a year on fashion and over 1K on cosmetics)

Why has Vogue over time acquired its own unique house style?

-so its brand identity is instantly recognisable

What font is used for Vogue?

-Didot font

-used for the masthead since the 1950s

-all uppercase serif font

What does the font used for the masthead connote?

-classic, architectural look, an aesthetic that commands respect

-tall, slim and sculpted, the letters proclaim their own statuesque style

-the word means something trendy/popular

What does the effect of the masthead being laid over Malalas forehead and the caption connote?

-perhaps she is an unlikely cover model for a fashion magazine, but this effect immediately anchors her as a Vogue star

-the use of the same silver-grey colour for this caption and the Vogue masthead links and reinforces the message that she is a Vogue role model

What does the limited colour palette suggest?

-suggests the confidence of a sophisticated design that is associated with high-end magazines

-the use of the dominant colour red suggests hoy, strength and power

-also a call to action to identify with Malala, as it is important in Malala's religion and culture and recognised as a colour of celebration and marriage

Why is the main coverline (the caption of Malala's own name) the brightest text on the page?

-the white clearly contrasts with the red background, celebrating her name and status

How is symmetry created in the cover?

-Malala's name and importance is highlighted and framed by the italicised text, " The extraordinary life of" and "survivor, activist, legend" in silver

-this offers a measured sense of symmetry with the masthead at the top

How does the composition of the front cover follow principles of traditional design?

-applies the rule of thirds

-follows the traditional "Z-rule"

How does the front cover apply the rule of thirds?

-the masthead at the top and the centres Malala captions at the bottom frame the main image of Malala symmetrically, enhancing her status

-while the focus of the eyes seems slightly high for the rule of thirds, the graceful hand gestures leads the viewer back to look Malala in the eye (making her the centre of attention)

How does the front cover follow the traditional "Z-rule"?

the flow of the text from the top to the bottom creates a Z-pattern

What camera shot is used for Malala?

medium close-up

Why is the use of a medium close-up significant?

-draws the attention to both her facial expression as well as her body language and attire

Why is the headscarf Malala wears significant?

-the headscarf she wears is a dupatta rather than a hijab

-this is an important part of her identity

What does Malala say in the interview in the magazine about her headscarf?

-she explains her headscarf is a "cultural symbol for us Pashtuns" and represents her roots as a Sunni Muslim of Pashtun ethnicity

-she explains she wants people to know you can have equality in your culture as when wearing their traditional dress, Pakistani girls are considered oppressed

What is the context of why Malala is a "survivor"?

-Malala is a "survivor because she was shot in the face by the Taliban for being a 15-year-old Muslim girl seeking education

-she has since graduated from Oxford

What mode of address does Malala use?

-she engages the reader with direct eye contact and a slight smile

-a mode of address that is personal and welcoming, but confident and self-assured

Why is the angle we see Malala at significant?

-she is at a level, natural angle with us

-we are invited to get closer to her, to identify with her, but also admire her and look up to her as a role model, a "legend" even

What do the captions on the cover do?

-the captions used to anchor the cover model elevate her status and importance

What does the caption "survivor" suggest?

-"survivor" suggests she has overcome being a victim and is now a powerful "activist", taking a political stance to drive her own "extraordinary" narrative forwards

-at the age of just 23, she achived the accolade of "legend"

What is the layout of the coverlines on the left-hand side?

-all follow the same chic, minimalistic design

-all have a black, uppercase headline, with an italicised subheading in white to draw the reader's attention to more familiar territory of Women's lifestyle magazines: fashion, romance and celebrities

What does the language of the coverlines on the left-hand side suggest?

-Vogue asserts its authority here to show you how to get back into the dating game with "LOVE AFTER LOCKDOWN", the use of alliterative language (with L's), is a rhetorical device that tells the reader Vogue is an authority on the subject

-also tells you what is in fashion with "THE SHAPE OF NOW: how to keep up, what to do and what to buy"

What does the singular coverline of the right-hand side suggest?

-"VOGUE'S GUIDE TO SUMMER BEAUTY"

-affirms authority as the "fashion bible"

-the lack of text anchoring the statement suggests it doesn't need to say any more

-it balances the layout with the design of the left-hand side coverline

What does the coverline "FIGHTING TALK" do?

-broadens the reader's appeal from fashion fans of the the model Jourdan Dunn to sporting fans of the champion boxer Anthony Joshua

-this is another unlikely feature for the magazine, but reflects how Vogue is widening the scope of its more traditional readers, whilst possibly appealing to new readers who wouldn't expect a heavyweight boxing champion within the pages of Vogue

-this demonstrates how Enninful is taking his readers by suprise, and leading the way to a more diverse future for Vogue

What is the cultural significance of the cover?

-showing a Muslim woman wearing a headscarf on the cover is highly unusual, even today

-historically, the editors of mainstream women's magazines claimed featuring models of colour on their front covers badly affected sales

-prompted wider cultural awareness of issues of representation

How is Naomi Campbell relevant?

-she famously challenged the industry for the systemic racism throughout her career, advocating wider diversity for all, from the 1990's through to the 21st century

-she was the first black cover model on Vogue in many of its international editions (first featuring on the cover of British Vogue in 1987

since the 2000s, what has black representation on Vogue been like?

-black models on the covers of Vogue UK were few and far between

-according to The Guardian newspaper, between the August 2002 edition (with Naomi Campbell as cover star) and 2014 "not on has featured an individual black model"

How did Conde Nast address the racism accusations?

-they appointed Edward Enninful as editor in 2017

-he was not only the first male editor of the magazine, but the first black person

What is the political historical context of the edition?

-published at a time when British and American troops wer preparing to leave Afghanistan for good after a 20 year battle to combat Al-Qaeda and extremist terrorists, following the attacks of 11th September 2001

-The Taliban were taking control of the country and there were concerns for the safety of the people left behind

What was Malala's retaliation towards the Taliban?

-Malala was making her voice heard on an international stage, calling for world leaders to protect humanitarian rights and work for peace and democracy in Afghanistan and neighbouring countries