Chapter 1 - Key Terms

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Vocabulary flashcards based on the Chapter 1 Key Terms study guide.

Last updated 5:59 PM on 8/28/26
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43 Terms

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audience

the specific group of people to whom the speech is directed.

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audience adaptation

tailoring a speech to the needs, interests, and expectations of the audience.

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audience analysis

studying the intended audience for your speech.

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channels

both the route traveled by a message and the means of transportation.

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communication

the process of creating shared meaning.

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communication context

the environment in which communication occurs.

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content

the information and ideas you present.

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credibility

the perception that you are knowledgeable, trustworthy, and personable.

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cyberplagiarism

presenting Internet material as one's own by failing to credit the source.

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decoding

interpreting messages.

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delivery

communicating through voice and body to convey your message.

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encoding

creating messages.

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ethics

moral principles that guide judgments of right and wrong.

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ethos

everything you say and do to convey competence and good character.

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exigence

a real or perceived need that a speech might address.

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feedback

receivers' reactions that show how a message is being interpreted.

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interference/noise

anything that disrupts shared meaning.

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interpersonal communication

communication between two people with an identifiable relationship.

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intrapersonal communication

communication with yourself (self-talk).

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listener relevance links

statements showing why a point matters to the audience.

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logos

appeals to logic and sound reasoning.

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macrostructure

the overall organizational framework of your speech.

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mass communication

communication sent via mass media to large audiences.

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mediated channels

technology-enhanced auditory and visual channels.

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messages

verbal, visual, and nonverbal elements used to communicate.

26
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microstructure

specific language and style within your sentences.

27
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occasion

the purpose and physical/virtual setting for the speech.

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participants

individuals acting as senders and receivers.

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pathos

appeals to emotions.

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plagiarize

failing to credit the ideas, words, or works of another.

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positionality

how our values, perspectives, and place in time/space shape understanding.

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proximity

how relevant information is to someone's personal space or experience.

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public communication

communication with more than ten people, involving one primary sender.

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public speaking

a sustained formal presentation by a speaker to an audience.

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receivers

participants who interpret messages sent by others.

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rhetorical situation

the intersection of speaker, audience, and occasion.

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senders

participants who form and transmit messages.

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setting

the location (physical or virtual) where the speech is given.

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small group communication

interaction in a group of about three to ten people.

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speaker

the originator of the speech.

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structure

the organizational framework for speech content.

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transition

words or phrases that connect ideas.

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virtual presence

a simulated presence created through digital technology.